Marketing conference and show programme
Uzbekistan · Tashkent
An event for 1,100 sales leaders with a conference part, show programme, stage, registration and full event delivery.
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Delivered projects by Besson Agency
Events, BTL campaigns, POSM and special projects for brands in Russia, Kazakhstan and Uzbekistan. In each case study we show the task, format, geography and delivery result
Moscow · Almaty · Tashkent
HOW TO READ THE CASE STUDIES
What we show in projects
In each case study we capture not only the visual side but the brand's task too: format, geography, scale, team, contractors, delivery and the project outcome
- Brand's task
- Format
- Geography
- Scale
- Team and contractors
- Result
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Portfolio
Event and BTL case studies for brands
New Year corporate party
Kazakhstan · Almaty
A New Year corporate event in an immersive concept with décor, hostesses, an evening programme and a closing show part.
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Car dealership opening
Uzbekistan · Tashkent
A dealership space opening with venue branding, a guest route, a presentation part and event coordination.
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Marketing conference and team building
Uzbekistan · Tashkent
A combined format for the brand team: a business conference, team activities, technical setup and unified coordination.
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Large New Year corporate party
Uzbekistan · Tashkent
A corporate event for a large telecom team: venue, stage, programme, contractors and delivery control on the project day.
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Marketing conference and gala dinner
Kazakhstan · Almaty
A business conference and evening programme with stage build, visual content, technical setup and a gala format.
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Immersive show and product presentation
Uzbekistan · Samarkand
An immersive route through the historic setting of Samarkand, where the product, dramaturgy, locations and gala dinner work as a single scenario.
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International marketing conference, team building and gala dinner
Kazakhstan · Almaty
A two-day international project: conference, simultaneous interpretation, station-based team building, hotel, logistics and a gala dinner.
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Market entry and company presentation
Uzbekistan · Tashkent
A developer's presentation for a new market: identity, visual environment, brand zones, guest registration and strong event dramaturgy.
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Marketing conference and gala dinner
Kazakhstan · Almaty
A product presentation for the brand's employees with interactive stations, a stage, demo equipment and an evening programme.
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New Year corporate party
Kazakhstan · Almaty
A corporate event for a retail brand's team: a festive concept, venue, programme, décor and contractor coordination.
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Oscar-themed New Year event
Uzbekistan · Tashkent
A premium New Year concept with red-carpet logic, a stage programme, visual identity and full event delivery.
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National promo and retail support
Uzbekistan · national retail
A promo mechanic with in-store communication, POSM materials, online support and control of the brand's visual presence.
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FAQ
Frequently asked questions
Is Besson Agency an event agency or a BTL agency?
Besson Agency combines event, BTL and POSM services. We deliver events, promo campaigns, brand activations, POSM projects and special formats for brands in Russia, Kazakhstan and Uzbekistan.
What services does Besson Agency provide?
The agency provides event production, BTL activation and POSM production: corporate events, conferences, team building, promo campaigns, sampling, merchandising, promo staff, brand zones, retail equipment and project reporting.
Which countries and cities does Besson Agency work in?
Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and other cities to fit the client's brief through local teams, contractors and regional representatives.
Can you organise an event on a turnkey basis?
Yes. Besson Agency runs the event project turnkey: brief, concept, budget, venue, contractors, production, staff, build, delivery on the event day and final reporting.
Does Besson Agency run BTL projects in the regions?
Yes. The agency runs regional BTL projects, promo campaigns, sampling, tastings, merchandising and field marketing with promoters, supervisors, routes, photo reporting and quality control.
Does Besson Agency produce POSM and brand zones?
Yes. Besson Agency delivers POSM production: brand zones, promo stands, displays, retail equipment, promo materials, point-of-sale styling and production for event and BTL projects.
How do I send a brief and get a project estimate?
You can send a brief or tender documents through the form on the site. The team will clarify the task, geography, timing, project format and expected outcome, then propose the next step on budget and delivery.
Why should brands choose Besson Agency?
Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and POSM tasks across several countries. The agency has offices in Moscow, Almaty and Tashkent, plus local teams, production, field resources and project management.