PROJECTS / CASES

Delivered projects by Besson Agency

Events, BTL campaigns, POSM and special projects for brands in Russia, Kazakhstan and Uzbekistan. In each case study we show the task, format, geography and delivery result

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Moscow · Almaty · Tashkent

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Portfolio

Event, BTL and POSM case studies for brands

Nestlé UZ: retail POSM
Nestlé UZ POSM / retail displays

Nestlé UZ: retail POSM

Uzbekistan · Tashkent

Besson Agency prepared Nestlé UZ POSM materials for outlets in Tashkent: stands, displays and merchandising elements.

POSM Retail displays Tashkent
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7Days: POSM and retail displays
7Days POSM / retail displays

7Days: POSM and retail displays

Kazakhstan · Almaty

Besson Agency prepared 7Days POSM materials for retail outlets in Almaty and across Kazakhstan: branded displays and promo structures for product merchandising.

POSM Retail displays Almaty
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Milka: POSM and brand zones
Milka POSM / brand zones

Milka: POSM and brand zones

Kazakhstan · Almaty

Besson Agency prepared Milka POSM solutions for the Almaty retail environment: promo stands, branded displays, brand zones and a branded arch.

POSM Brand zones Almaty
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Philip Morris: New Year corporate party in Almaty
Philip Morris Event

New Year corporate party

Kazakhstan · Almaty

A New Year corporate event in an immersive concept with décor, hostesses, an evening programme and a closing show part.

Corporate event New Year Almaty Event
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Chery: car dealership opening in Tashkent
Chery Brand launch / automotive

Car dealership opening

Uzbekistan · Tashkent

A dealership space opening with venue branding, a guest route, a presentation part and event coordination.

Automotive Brand launch Opening Tashkent
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Ucell: large New Year corporate party in Tashkent
Ucell Corporate event

Large New Year corporate party

Uzbekistan · Tashkent

A corporate event for a large telecom team: venue, stage, programme, contractors and delivery control on the project day.

Telecom Corporate event Event Tashkent
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Panasonic: immersive show and product presentation in Samarkand
Panasonic Product presentation

Immersive show and product presentation

Uzbekistan · Samarkand

An immersive route through the historic setting of Samarkand, where the product, dramaturgy, locations and gala dinner work as a single scenario.

Product presentation Immersive format Samarkand Technical delivery
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BI Group: market entry and company presentation in Tashkent
BI Group Brand launch

Market entry and company presentation

Uzbekistan · Tashkent

A developer's presentation for a new market: identity, visual environment, brand zones, guest registration and strong event dramaturgy.

Brand launch Presentation Tashkent Technical delivery
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Philip Morris IQOS ILUMA I: marketing conference and gala dinner in Almaty
Philip Morris IQOS ILUMA I Conference / gala dinner

Marketing conference and gala dinner

Kazakhstan · Almaty

A product presentation for the brand's employees with interactive stations, a stage, demo equipment and an evening programme.

Product presentation Conference Gala dinner Almaty
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METRO: New Year corporate party in Almaty
METRO Corporate event

New Year corporate party

Kazakhstan · Almaty

A corporate event for a retail brand's team: a festive concept, venue, programme, décor and contractor coordination.

Retail Corporate event Almaty Event
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BAT Uzbekistan: Oscar-themed New Year event in Tashkent
BAT Uzbekistan Corporate event

Oscar-themed New Year event

Uzbekistan · Tashkent

A premium New Year concept with red-carpet logic, a stage programme, visual identity and full event delivery.

Corporate event Oscar BAT Tashkent
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FAQ

Frequently asked questions

Is Besson Agency an event agency or a BTL agency?

Besson Agency combines event, BTL and POSM services. We deliver events, promo campaigns, brand activations, POSM projects and special formats for brands in Russia, Kazakhstan and Uzbekistan.

What services does Besson Agency provide?

The agency provides event production, BTL activation and POSM production: corporate events, conferences, team building, promo campaigns, sampling, merchandising, promo staff, brand zones, retail equipment and project reporting.

Which countries and cities does Besson Agency work in?

Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and other cities to fit the client's brief through local teams, contractors and regional representatives.

Can you organise an event on a turnkey basis?

Yes. Besson Agency runs the event project turnkey: brief, concept, budget, venue, contractors, production, staff, build, delivery on the event day and final reporting.

Does Besson Agency run BTL projects in the regions?

Yes. The agency runs regional BTL projects, promo campaigns, sampling, tastings, merchandising and field marketing with promoters, supervisors, routes, photo reporting and quality control.

Does Besson Agency produce POSM and brand zones?

Yes. Besson Agency delivers POSM production: brand zones, promo stands, displays, retail equipment, promo materials, point-of-sale styling and production for event and BTL projects.

How do I send a brief and get a project estimate?

You can send a brief or tender documents through the form on the site. The team will clarify the task, geography, timing, project format and expected outcome, then propose the next step on budget and delivery.

Why should brands choose Besson Agency?

Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and POSM tasks across several countries. The agency has offices in Moscow, Almaty and Tashkent, plus local teams, production, field resources and project management.