Philip Morris - IQOS ILUMA I
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I
Besson Agency event case study in Almaty: a marketing conference and gala dinner. Philip Morris - IQOS ILUMA I with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For Philip Morris in Kazakhstan, for the IQOS ILUMA i brand, we organised a marketing conference and new-product presentation for 250 employees, delivering the project turnkey: from venue preparation and stage build to developing the interactive mechanic and the final gala dinner.As part of organising the event we created special equipment to demonstrate the new devices, branded the interactive zones and built an engagement mechanic through personal passports, in which participants collected stamps at each station for a chance to win prizes in the evening programme.A separate highlight of the event was the reveal of a product video prepared together with a show ballet, which vividly presented the new flavours and the device's updated positioning. The event concluded with a gala dinner featuring a light and laser show.The project showed how a conference-presentation, interactive stations, product demo and gala dinner help launch a new product within the team without losing the business focus.
Marketing conference and gala dinner
Almaty, Kazakhstan
Philip Morris employees and the IQOS ILUMA i brand team
Report
Project video
00:00 / 00:00
Project photo
Gallery
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Ways of working
Additional services
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FAQ
Frequently asked questions
How to organise the event project «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» in Almaty?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the Marketing conference and gala dinner format in Almaty?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Almaty?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the Marketing conference and gala dinner be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Almaty?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
Marketing conference and gala dinner: why the project's geography affects delivery quality
The «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» case study shows that a project in Almaty requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project, the script, mechanics and visual delivery are built around real people: Philip Morris employees and the IQOS ILUMA i brand team. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» case study becomes proof of the result, not a formality.