01 / Corporate events
Need to unite the team or host a corporate party?
We organise corporate parties, team building, internal events and ceremonies for employees, partners and the brand team
Team building · Corporate party · HR event · Ceremony
Full-cycle event agency for brands — Moscow, Almaty, Tashkent
EVENT TASKS
Looking for an event agency
for a MICE project?
From idea and script to venue, team, delivery and report
A good event doesn't rest on the idea alone. It rests on precise preparation: the script, venue, contractors, technical setup, team and management on the project day
Besson Agency brings these elements into a single system so the brand gets not just an event, but a managed event project with a clear result
EVENT FORMATS
We organise events for brands in Russia, Kazakhstan and Uzbekistan
Corporate parties, conferences, product launches, business meetings, offsite programmes and online formats — tailored to the task, audience, geography and budget
02 / Special events
Need a non-standard event with a strong idea?
We develop special projects, immersive formats, brand installations and scripts with expressive visual delivery
Special project · Immersive format · Installation · Script
03 / Marketing events
Preparing a product launch or a client event?
We create presentations, brand days, client events and promo integrations that help introduce a product and engage the audience
Presentation · Brand day · Client event · Promo integration
04 / Offsite programmes and MICE
Planning a business trip or an event in another country?
We organise offsite programmes, business trips, partner meetings, conferences and team trips, coordinated through offices in Moscow, Almaty and Tashkent
Offsite programme · Business trip · Conference · Partner meeting
05 / Business events
Need to run a conference, forum or business meeting?
We build business events: programme, venue, speakers, registration, technical setup, timing and reporting
Conference · Forum · Business session · Partner meeting
06 / Online and hybrid
Need to unite an audience across different cities?
We run online and hybrid events: broadcast, live-stream directing, studio, remote feeds and participant coordination across multiple locations
Online · Hybrid · Broadcast · Multiple cities
Events for employees, partners and the brand team — from an intimate dinner to a large corporate celebration
- New Year corporate parties
- Corporate celebrations
- Team building
- Company anniversaries
- HR events
- Family days for employees
- Award ceremonies
Non-standard events for brands that need an idea, script, visual delivery and a memorable format
- Special projects
- Immersive events
- Brand installations
- Themed events
- Show programmes
- Gala dinners
- Private events
Events for product launches, brand presentations and working with clients, partners, dealers and the press
- Product presentations
- Brand launches
- Client events
- Brand days
- Promo integrations
- Dealer meetings
- PR events
- Partner events
Offsite projects, business trips and events in other cities and countries with unified team coordination
- Offsite programmes
- Business trips
- Offsite conferences
- Partner programmes
- Incentive trips
- Team trips
- International projects
Formats for a business audience: management, partners, dealers, clients, industry experts and internal teams
- Conferences
- Forums
- Business sessions
- Strategy sessions
- Summits
- Round tables
- Partner meetings
- Business breakfasts
Events where you need to unite an audience across different cities, countries or participation formats
- Online conferences
- Hybrid events
- Live broadcasts
- Studio production
- Remote feeds
- Multi-city events
- Online presentations
Our capabilities
We take on the managed event cycle: budget, timing, venue, contractors, team and transparent project reporting
Financing
up to 100 000$
Project financing
Financing event projects for up to 30 calendar days
Experience
100+
Projects per year
Concept, budget, production, delivery and reporting
Geography
3
Offices in Eurasia
Moscow, Almaty, Tashkent
Team
10+
Account managers
They steer the brand's task on budget, timing and delivery quality
Creative
100+
Creative concepts
We develop ideas and script solutions for the brand's tasks
Delivered projects
Besson Agency event projects
Conferences, product presentations and corporate events we delivered turnkey for brands in Moscow, Almaty and Tashkent
Three service offices
One window to Eurasia
Moscow, Almaty and Tashkent are the three operational hubs of Besson Agency for event projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team
Our clients
Brands, that trust us
We deliver event and BTL projects for international and local companies in Russia, Kazakhstan and Uzbekistan
Why brands choose us
01
BUSINESS THINKING
We start with the goal: engage the team, launch a product, strengthen a partnership or shift brand perception
02
AN IDEA WITH ITS OWN CHARACTER
We don't assemble events from off-the-shelf solutions — we create the concept, dramaturgy and visual code for a specific brand
03
EXPERIENCE WITH INTERNATIONAL COMPANIES
We understand corporate standards, tender procedures, brand guidelines and the high cost of a mistake
04
IMPACT BEYOND THE FINAL FRAME
A project works beyond the event day: the emotions, content, reputational impact and connection with the audience remain
HOW WE WORK
We control every process
In events, anything can go wrong. Timing, contractors, venue, equipment, guests, script, budget. We bring it all into one managed loop
How much does an event cost?
The cost depends on the format, number of guests, city, venue, technical production, programme and build level. We don't quote a random range — we quickly prepare an estimate for your task. Leave your details, it's quick, and we'll be in touch as soon as possible
Start project
We're already looking forward to it! We'll contact you shortly to clarify the details
Materials for brands
Event agency
Turnkey event agency: how to choose a contractor for your brand
Criteria for choosing an event partner for conferences, launches, corporate parties and gala dinners in Russia, Kazakhstan and Uzbekistan
Read
Promo / Sampling
BTL activations in Central Asia: promo, sampling and supervision
How to launch field campaigns with promo staff, routes, photo reporting and a single quality standard
Read
2026 formats
Corporate events 2026: conferences, gala dinners and New Year events
Which formats companies choose when they need to combine a business task, emotion, team and a measurable result
Read
Retail
POSM and brand zones: how offline communication supports sales
The role of promo stands, brand zones, retail equipment and visual navigation in event and BTL projects
Read
Planning
How to prepare a brief for an event or BTL project: estimate, timing, KPIs
What to include in your request so the agency can estimate the budget, team, venue and a realistic launch plan faster
Read
Eurasia
Regional campaign launch: Moscow, Almaty, Tashkent and active cities
Why local coordinators, a promo database and unified reporting are critical for brands with tasks across several countries
ReadFAQ
Frequently asked questions
Is Besson Agency an event agency or a BTL agency?
Besson Agency is an event and BTL agency for brands in Russia, Kazakhstan and Uzbekistan. The team delivers corporate events, conferences, brand launches, BTL activations, promo, sampling, POSM and brand communications
What services does Besson Agency provide?
The agency provides event production, turnkey event organisation, BTL activations, promo campaigns, sampling, merchandising, mystery shopper, POSM production, creative concept, production and reporting
Which countries and cities does Besson Agency work in?
Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered across Russia, Kazakhstan, Uzbekistan and other Central Asian markets through regional teams and representatives
Can I order turnkey event organisation?
Yes. Besson Agency runs the event turnkey: brief, creative concept, budget, production, contractors, venue, technical setup, staff, delivery on the event day and final reporting
Does Besson Agency run BTL projects in the regions?
Yes. The agency runs regional BTL projects, promo campaigns, sampling, merchandising and field campaigns. Its database includes promoters, supervisors and regional representatives for projects in Central Asia
Which brands does Besson Agency work with?
Besson Agency works with international and local brands. Its client sectors include FMCG, retail, telecom, banking, automotive, technology and consumer brands
How do I send a brief and get an estimate?
You can send a brief or tender documents through the form on the site. After your request, the team clarifies the task, geography, timing and project format and prepares an estimate; for quick requests a 30-minute briefing is available
Why should brands in Eurasia choose Besson Agency?
Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and brand communications across several countries. The agency brings together offices in Moscow, Almaty and Tashkent, field resources, production, creative and project management