EVENT TASKS
for a MICE project?
From idea and script to venue, team, delivery and report
A good event doesn't rest on the idea alone. It rests on precise preparation: the script, venue, contractors, technical setup, team and management on the project day
Besson Agency brings these elements into a single system so the brand gets not just an event, but a managed event project with a clear result
EVENT FORMATS
Corporate parties, conferences, product launches, business meetings, offsite programmes and online formats — tailored to the task, audience, geography and budget
01 / Corporate events
We organise corporate parties, team building, internal events and ceremonies for employees, partners and the brand team
Team building · Corporate party · HR event · Ceremony
Leave a request02 / Special events
We develop special projects, immersive formats, brand installations and scripts with expressive visual delivery
Special project · Immersive format · Installation · Script
Discuss the idea03 / Marketing events
We create presentations, brand days, client events and promo integrations that help introduce a product and engage the audience
Presentation · Brand day · Client event · Promo integration
Leave a request04 / Offsite programmes and MICE
We organise offsite programmes, business trips, partner meetings, conferences and team trips, coordinated through offices in Moscow, Almaty and Tashkent
Offsite programme · Business trip · Conference · Partner meeting
Explore the format05 / Business events
We build business events: programme, venue, speakers, registration, technical setup, timing and reporting
Conference · Forum · Business session · Partner meeting
Discuss the task06 / Online and hybrid
We run online and hybrid events: broadcast, live-stream directing, studio, remote feeds and participant coordination across multiple locations
Online · Hybrid · Broadcast · Multiple cities
See the optionsDIDN'T FIND THE FORMAT YOU NEED?
Leave your contacts — we'll clarify the format, geography and timing and propose the next step
Events for employees, partners and the brand team — from an intimate dinner to a large corporate celebration
Non-standard events for brands that need an idea, script, visual delivery and a memorable format
Events for product launches, brand presentations and working with clients, partners, dealers and the press
Offsite projects, business trips and events in other cities and countries with unified team coordination
Formats for a business audience: management, partners, dealers, clients, industry experts and internal teams
Events where you need to unite an audience across different cities, countries or participation formats
We take on the managed event cycle: budget, timing, venue, contractors, team and transparent project reporting
Financing
Financing event projects for up to 30 calendar days
Experience
Concept, budget, production, delivery and reporting
Geography
Moscow, Almaty, Tashkent
Team
They steer the brand's task on budget, timing and delivery quality
Creative
We develop ideas and script solutions for the brand's tasks
Three service offices
Moscow, Almaty and Tashkent are the three operational hubs of Besson Agency for event projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team
Our clients
We deliver event and BTL projects for international and local companies in Russia, Kazakhstan and Uzbekistan
We start with the goal: engage the team, launch a product, strengthen a partnership or shift brand perception
We don't assemble events from off-the-shelf solutions — we create the concept, dramaturgy and visual code for a specific brand
We understand corporate standards, tender procedures, brand guidelines and the high cost of a mistake
A project works beyond the event day: the emotions, content, reputational impact and connection with the audience remain
HOW WE WORK
In events, anything can go wrong. Timing, contractors, venue, equipment, guests, script, budget. We bring it all into one managed loop
The cost depends on the format, number of guests, city, venue, technical production, programme and build level. We don't quote a random range — we quickly prepare an estimate for your task. Leave your details, it's quick, and we'll be in touch as soon as possible
Event agency
Criteria for choosing an event partner for conferences, launches, corporate parties and gala dinners in Russia, Kazakhstan and Uzbekistan
Read
Promo / Sampling
How to launch field campaigns with promo staff, routes, photo reporting and a single quality standard
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2026 formats
Which formats companies choose when they need to combine a business task, emotion, team and a measurable result
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Retail
The role of promo stands, brand zones, retail equipment and visual navigation in event and BTL projects
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Planning
What to include in your request so the agency can estimate the budget, team, venue and a realistic launch plan faster
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Eurasia
Why local coordinators, a promo database and unified reporting are critical for brands with tasks across several countries
ReadFAQ
Besson Agency is an event and BTL agency for brands in Russia, Kazakhstan and Uzbekistan. The team delivers corporate events, conferences, brand launches, BTL activations, promo, sampling, POSM and brand communications
The agency provides event production, turnkey event organisation, BTL activations, promo campaigns, sampling, merchandising, mystery shopper, POSM production, creative concept, production and reporting
Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered across Russia, Kazakhstan, Uzbekistan and other Central Asian markets through regional teams and representatives
Yes. Besson Agency runs the event turnkey: brief, creative concept, budget, production, contractors, venue, technical setup, staff, delivery on the event day and final reporting
Yes. The agency runs regional BTL projects, promo campaigns, sampling, merchandising and field campaigns. Its database includes promoters, supervisors and regional representatives for projects in Central Asia
Besson Agency works with international and local brands. Its client sectors include FMCG, retail, telecom, banking, automotive, technology and consumer brands
You can send a brief or tender documents through the form on the site. After your request, the team clarifies the task, geography, timing and project format and prepares an estimate; for quick requests a 30-minute briefing is available
Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and brand communications across several countries. The agency brings together offices in Moscow, Almaty and Tashkent, field resources, production, creative and project management
Leave your contacts — we'll clarify the task and propose the next step
