Operating system
100+
ANNUAL PROJECTS
Full cycle: concept, estimate, production, field execution and reporting
ABOUT BESSON
Event & BTL agency for brands in Eurasia
Besson Agency delivers events, BTL campaigns, POSM and special projects in Russia, Kazakhstan and Uzbekistan. We bring the idea, budget, contractors, team and reporting into one system
Moscow · Almaty · Tashkent
WHO WE ARE
One team for brands in Russia, Kazakhstan and Uzbekistan
Besson Agency works out of Moscow, Almaty and Tashkent. We help brands launch projects where not only the idea matters, but precise delivery too: the venue, team, contractors, production, logistics, control and documents
For the client this means fewer scattered contractors, less lost in communication and more control over timing, budget and delivery quality
WHAT WE DO
Event, BTL and POSM tasks for brands
We cover the full cycle: from idea and budget to on-site delivery, the field team and reporting
EVENT
Events
Corporate parties, conferences, team building, presentations, brand launches and special events
BTLBTL campaigns
Promo campaigns, sampling, tastings, promo staff, merchandising and regional launches
POSMPOSM and brand zones
Promo stands, retail equipment, branded spaces, materials for points of sale and events
Russia · Kazakhstan · Uzbekistan
One team — three markets
Moscow, Almaty and Tashkent are three Besson Agency operating points for projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team
HOW WE WORK
The task first, the format second
We start not with a list of services but with the brand's business task: which audience to engage, which result matters and which constraints to account for
After that we assemble a working project system: budget, timing, contractors, team, production, venue control and reporting
AGENCY FOUNDER
Yury Bessonov
Yury Bessonov is an entrepreneur and business-event host with experience in media, advertising, event and BTL projects
Experience with audiences, brands and live events became the foundation of the Besson Agency approach: a strong idea matters, but the client pays for delivery that works on the actual project day
“The client doesn't need a presentation for its own sake. They need a day when everything works: people, venue, equipment, contractors, timing, budget and result.”
OUR CAPABILITIES
Our resources
Agency resources for projects of different scale: from local launches to national campaigns in Russia, Kazakhstan and Uzbekistan
Geography
3
OFFICES IN EURASIA
Russia, Kazakhstan, Uzbekistan
Field
2 000+
PROMOTERS IN THE DATABASE
Field resource for regional launches
Team
10+
Account managers with 5+ years of experience with international business
5+ years of experience in international projects
Regions
30+
REGIONAL REPRESENTATIVES
Project coordination across Central Asia
Financing
up to100 000$
PROJECT RESOURCE
Ability to launch a project under agreed conditions
Creative
100+
PROMO MECHANICS
Ready-made and custom solutions for BTL activations
Process · 5 stages
How we work
- 01Stage
BRIEF
We clarify the task, audience, geography, timing, budget and success criteria
- 02Stage
CONCEPT
We propose the idea, format, scenario logic and visual direction of the project
- 03Stage
PREPARATION
We assemble the estimate, team, work schedule, contractors and delivery plan
- 04Stage
DELIVERY
We manage the venue, timing, production, team and quality on project day
- 05Stage
REPORT
We provide photo, video, closing documents, project results and recommendations
Our clients
Brands, that trust us
We work with international and local companies that value deadlines, quality, brand standards and predictable project delivery
NEXT STEP
Discuss a project with the agency
Describe your task in a few words or attach a brief. We'll clarify the format, geography and timing and propose a clear next step
We are already looking forward to it. We will contact you now to clarify the details
FAQ
Frequently asked questions
What does Besson Agency do?
Besson Agency delivers events, BTL campaigns, POSM, brand zones and special projects for brands in Russia, Kazakhstan and Uzbekistan
Which countries does the agency work in?
The agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and regional cities to fit the client's brief
Can I order a turnkey project?
Yes. The agency can run a project from idea and budget to venue, contractors, staff, delivery and final reporting
Does the agency work only with large brands?
We work with companies that care about delivery quality, timing, team and clear reporting. The project scale can vary: from a local event to a national campaign
How is Besson Agency different from single-task contractors?
We combine several disciplines in one team: events, BTL, POSM, field delivery and project management. The client doesn't need to assemble different contractors on their own
How do we get started?
Leave a request or send a brief. We'll clarify the task, geography, timing and project format and propose the next step