Materials for brands

EVENTevent agency7 min Turnkey event agency: how to choose a contractor for a brand A good event agency shows not in loud promises but in how it asks questions, assembles the team and keeps the project in hand through to the final report. EVENTturnkey conference7 min Turnkey conference: how to build a business event for a brand A conference works when the business part, stage, speakers and the day's pace don't argue with each other but lead the audience to a clear conclusion. EVENTcorporate events7 min Corporate events: how an event becomes part of a company's culture A corporate event doesn't have to be loud. It has to be recognisable to the team and honest about what the company wants to say to people. BTLfield marketing7 min BTL activations without the chaos: bringing together promo, sampling and field control In a BTL project, a beautiful pitch counts for little if the people, routes, materials and reporting don't come together in the field. POSMbrand zones7 min POSM and brand zones: how offline communication drives sales POSM works not because it's eye-catching. It works when the shopper understands where to look, what to try and why it matters right now. EVENTTashkentBTL6 min How to choose an event agency in Tashkent for a brand launch or BTL project Tashkent is changing fast, so what matters in a tender isn't generic promises but a real grasp of the local market, venues, contractors and field execution. EVENTconference case study7 min Oriflame case study: how a marketing conference becomes an event for leaders At the Oriflame conference it was important not just to fill the room, but to create a moment where leaders feel the brand's scale and their role in it. EVENTcar dealership opening7 min Chery car dealership opening: how a brand launch turns into a guest experience A car dealership opening works better when guests don't just see the cars but follow a clear route of getting to know the brand. EVENTimmersive presentation7 min Panasonic immersive presentation: how a product gets its own stage An immersive format isn't there for effect. It helps a person step inside the product's logic for a minute and remember not a slide but a feeling. EVENTgala dinner7 min Gala dinner and ceremony: how to build an evening that holds its status A gala dinner is easy to spoil with too much pomp. A good evening rests on pace, precise transitions and respect for the guests. EVENTNew Year corporate party7 min Philip Morris New Year corporate party: how the evening becomes a rallying point for the team A New Year corporate party can be a year-end report, a celebration and a gesture of care all at once. The key is not to blend it into a noisy mush. MICEconference and gala7 min BAT MICE project: how the conference, team building and gala evening sound in one logic When a project has a business part, a team block and an evening programme, the weak spot is almost always in the transitions between them. EVENTbrief7 min How to prepare a brief for an event or BTL project without unnecessary bureaucracy A good brief doesn't have to be thick. It should honestly answer a few questions, without which the agency will guess instead of calculate. EVENTbudget7 min Event cost: why the budget begins before the venue is chosen An event budget isn't a table of contractors. It's a way to see in advance where a project can become stronger and where it will start to eat itself. EVENTMoscowtender6 min How to choose an event agency in Moscow for a corporate tender A guide for brands preparing a tender in Moscow: which questions to ask the agency before the budget, how to read a proposal and when to move to the commercial GEO page. MICEAlmatytender6 min How to choose an event agency in Almaty for MICE and a corporate tender Almaty handles the business format well, but it demands local precision: the venue, transfers, out-of-town guests and the script all need to be lined up before the tender begins. EVENTportfolio7 min A portfolio before the tender: how to read an agency's case studies without illusions Almost everyone has a polished portfolio. The real question is whether it shows the genuine complexity of the projects or just the flattering photos. BTLpromo staff7 min Promo staff and field control: how to keep quality from slipping after launch The promoter is the brand's final point of contact with a person. That's why field control begins long before the first shift. BTLsampling7 min Sampling with nothing left to chance: turning giveaways into a meaningful contact Sampling only looks simple from the outside. In practice, the result rests on location, people, how the product is explained and honest reporting. EVENTproduct launch7 min Product launch: how a presentation becomes convincing without unnecessary noise A product presentation should help a person understand why they need the new product. Everything else is scenery if there's no clear idea. AUDIENCEaudience7 min Partner gala evening in Moscow: holding people's attention without overload How the «Partner gala evening in Moscow» project works with its audience: the journey, the contact script, the tone of the Corporate brand and the decisions that help hold attention. REPORTproject result7 min Exhibition stand and welcome programme in Almaty: measuring results without complacency What the «Exhibition stand and welcome programme in Almaty» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOTashkent, Uzbekistan7 min Field POSM rollout for a store network: what to check before the team goes out How the geography of the «Field POSM rollout for a store network» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Tashkent, Uzbekistan. PRODUCTIONShopper route7 min Shopper route and consultations in the mall: how preparation keeps BTL from being left to chance What to line up before launching the «Shopper route and consultations in the mall» project: team, timing, materials, contractors and control points for an international FMCG brand. AUDIENCEaudience7 min BI Group: why emotion only works when paired with logic How the «BI Group» project works with its audience: the journey, the contact script, the tone of the BI Group brand and the decisions that help hold attention. AUDIENCEaudience7 min National promo mechanics with daily reporting: explaining the product in a few seconds How the «National promo mechanics with daily reporting» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. AUDIENCEaudience7 min In-store demo for a product launch: where the field reveals the real audience How the «In-store demo for a product launch» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. REPORTproject result7 min Family Day for employees in Almaty: why the report should be more honest than a polished presentation What the «Family Day for employees in Almaty» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. AUDIENCEaudience7 min Internal sales conference in Moscow: why every participant needs to understand their role How the «Internal sales conference in Moscow» project works with its audience: the journey, the contact script, the tone of the Corporate brand and the decisions that help hold attention. GEOMoscow, Russia7 min Corporate forum for a regional team: keeping standards intact between the airport and the stage How the geography of the «Corporate forum for a regional team» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Moscow, Russia. AUDIENCEaudience7 min International marketing conference - team building - gala dinner. BAT: what guests remember after the final segment How the «International marketing conference - team building - gala dinner. BAT» project works with its audience: the journey, the contact script, the tone of the UZ BAT brand and the decisions that help hold attention. PRODUCTIONBrand zone7 min Festival brand zone at an open-air venue: how build, lighting and timing work for the brand What to line up before launching the «Festival brand zone at an open-air venue» project: team, timing, materials, contractors and control points for the Corporate brand. AUDIENCEaudience7 min Display audit and photo reporting in Tashkent: why the staff matter more than an elaborate campaign How the «Display audit and photo reporting in Tashkent» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. PRODUCTIONNew Year corporate party7 min Philip Morris New Year corporate party: how to keep the details from swallowing the big idea What to line up before launching the «Philip Morris New Year corporate party» project: team, timing, materials, contractors and control points for Philip Morris. AUDIENCEaudience7 min Merchandising and execution control: where the brand meets the real buying habit How the «Merchandising and execution control» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. GEOMoscow, Russia7 min Regional promo wave across 12 cities: why one format doesn't work the same way everywhere How the geography of the «Regional promo wave across 12 cities» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Moscow, Russia. PRODUCTIONBrand activation7 min Brand activation and point-of-sale supervision: what helps the team speak in one brand voice What to line up before launching the «Brand activation and point-of-sale supervision» project: team, timing, materials, contractors and control points for an international FMCG brand. REPORTproject result7 min Chery: how a report helps you repeat success without simply copying it What the «Chery» project reveals: KPIs, photo and video, the team's observations and takeaways for Chery's next launch. GEOSamarkand, Uzbekistan7 min Immersive show - product presentation. Panasonic: why regional specifics outweigh a one-size-fits-all script How the geography of the «Immersive show - product presentation. Panasonic» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for Panasonic in Samarkand, Uzbekistan. PRODUCTIONLead generation7 min Lead generation at retail points: making promo manageable rather than heroic What to line up before launching the «Lead generation at retail points» project: team, timing, materials, contractors and control points for an international FMCG brand. GEOTashkent, Uzbekistan7 min Marketing conference - team building BAT: what to know about the city before the first budget How the geography of the «Marketing conference - team building BAT» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for BAT in Tashkent, Uzbekistan. AUDIENCEaudience7 min Marketing conference and gala dinner. Philip Morris - PARLIAMENT: how the programme respects the participants' experience How the «Marketing conference and gala dinner. Philip Morris - PARLIAMENT» project works with its audience: the journey, the contact script, the tone of the Philip Morris - PARLIAMENT brand and the decisions that help hold attention. REPORTproject result7 min Sampling and promo staff across 8 cities: what matters in the KPIs for retail What the «Sampling and promo staff across 8 cities» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. GEOAlmaty, Kazakhstan7 min Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I: where the guest experience really begins How the geography of the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for Philip Morris - IQOS ILUMA I in Almaty, Kazakhstan. REPORTproject result7 min Press event for a service launch in Tashkent: what helps the brand keep leveraging the event afterwards What the «Press event for a service launch in Tashkent» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOAlmaty, Kazakhstan7 min Brand day for a dealer network: why the same idea lands differently in different cities How the geography of the «Brand day for a dealer network» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Almaty, Kazakhstan. REPORTproject result7 min Ucell New Year corporate party for 1,100 people: why the project's outcomes matter for the next brief What the «Ucell New Year corporate party for 1,100 people» project reveals: KPIs, photo and video, the team's observations and takeaways for Ucell's next launch. GEOTashkent, Uzbekistan7 min Oscar-style New Year event for BAT Uzbekistan: what to weigh before signing the venue How the geography of the «Oscar-style New Year event for BAT Uzbekistan» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for BAT Uzbekistan in Tashkent, Uzbekistan. GEOMoscow, Russia7 min BTL campaign for national retail: how work at the points of sale helps the brand hear the market How the geography of the «BTL campaign for national retail» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Moscow, Russia. PRODUCTIONDealer meeting7 min Dealer meeting and product presentation in Tashkent: rallying the team around the client's result What to line up before launching the «Dealer meeting and product presentation in Tashkent» project: team, timing, materials, contractors and control points for the Corporate brand. AUDIENCEaudience7 min Sampling in an Almaty pharmacy chain: what helps a person take the next step How the «Sampling in an Almaty pharmacy chain» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. REPORTproject result7 min Oriflame: how to preserve the living result of an event What the «Oriflame» project reveals: KPIs, photo and video, the team's observations and takeaways for Oriflame's next launch. AUDIENCEaudience7 min National NIVEA promo: why BTL wins on genuine value How the «National NIVEA promo» project works with its audience: the journey, the contact script, the tone of the Nivea Uzbekistan brand and the decisions that help hold attention. PRODUCTIONNew Year corporate party7 min Company New Year corporate party: making a complex programme clear to everyone involved What to line up before launching the «Company New Year corporate party» project: team, timing, materials, contractors and control points for METRO. REPORTproject result7 min Partner gala evening in Moscow: which report genuinely helps the next event What the «Partner gala evening in Moscow» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOTashkent, Uzbekistan7 min Lead generation at retail points: why the retail environment matters more than a generic audience description How the geography of the «Lead generation at retail points» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Tashkent, Uzbekistan. PRODUCTIONExhibition stand7 min Exhibition stand and welcome programme in Almaty: how production keeps the event's pace What to line up before launching the «Exhibition stand and welcome programme in Almaty» project: team, timing, materials, contractors and control points for the Corporate brand. AUDIENCEaudience7 min Immersive show - product presentation. Panasonic: what to know about the audience before the script How the «Immersive show - product presentation. Panasonic» project works with its audience: the journey, the contact script, the tone of the Panasonic brand and the decisions that help hold attention. PRODUCTIONPromo mechanic7 min National promo mechanics with daily reporting: how production and logistics affect sales What to line up before launching the «National promo mechanics with daily reporting» project: team, timing, materials, contractors and control points for an international FMCG brand. GEOAlmaty, Kazakhstan7 min Marketing conference and gala dinner. Philip Morris - PARLIAMENT: how the venue, roads and service add up to an experience How the geography of the «Marketing conference and gala dinner. Philip Morris - PARLIAMENT» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for Philip Morris - PARLIAMENT in Almaty, Kazakhstan. PRODUCTIONPharmacy sampling7 min Sampling in an Almaty pharmacy chain: why a good launch shows in the details What to line up before launching the «Sampling in an Almaty pharmacy chain» project: team, timing, materials, contractors and control points for an international FMCG brand. GEOAlmaty, Kazakhstan7 min Sampling and promo staff across 8 cities: how the point of sale becomes the promo's chief editor How the geography of the «Sampling and promo staff across 8 cities» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Almaty, Kazakhstan. REPORTproject result7 min Merchandising and execution control: why honest analytics beat flattering percentages What the «Merchandising and execution control» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. PRODUCTIONIn-store demo7 min In-store demo for a product launch: why a field launch can't be assembled on the fly What to line up before launching the «In-store demo for a product launch» project: team, timing, materials, contractors and control points for an international FMCG brand. REPORTproject result7 min Philip Morris New Year corporate party: how the team pinpoints where the project got stronger What the «Philip Morris New Year corporate party» project reveals: KPIs, photo and video, the team's observations and takeaways for Philip Morris's next launch. PRODUCTIONproduction7 min Marketing conference - team building BAT: why good production doesn't make noise, it works What to line up before launching the «Marketing conference - team building BAT» project: team, timing, materials, contractors and control points for BAT. PRODUCTIONCar dealership opening7 min Chery: how the team turns the brief into action What to line up before launching the «Chery» project: team, timing, materials, contractors and control points for Chery. REPORTproject result7 min Corporate forum for a regional team: how to preserve the project's learnings for future launches What the «Corporate forum for a regional team» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOTashkent, Uzbekistan7 min Display audit and photo reporting in Tashkent: why promo starts with a map, not a uniform How the geography of the «Display audit and photo reporting in Tashkent» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Tashkent, Uzbekistan. PRODUCTIONBrand day7 min Brand day for a dealer network: how work before the event protects your reputation on the day What to line up before launching the «Brand day for a dealer network» project: team, timing, materials, contractors and control points for the Corporate brand. AUDIENCEaudience7 min Oscar-style New Year event for BAT Uzbekistan: how the script guides people without needless explanations How the «Oscar-style New Year event for BAT Uzbekistan» project works with its audience: the journey, the contact script, the tone of the BAT Uzbekistan brand and the decisions that help hold attention. REPORTproject result7 min BTL campaign for national retail: why photos without context aren't a report What the «BTL campaign for national retail» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. REPORTproject result7 min Festival brand zone at an open-air venue: how to separate the emotion of the night from the result What the «Festival brand zone at an open-air venue» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOAlmaty, Kazakhstan7 min Shopper route and consultations in the mall: how the city reshapes the promo mechanics How the geography of the «Shopper route and consultations in the mall» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Almaty, Kazakhstan. REPORTproject result7 min Brand activation and point-of-sale supervision: what makes it possible to compare points against each other What the «Brand activation and point-of-sale supervision» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. REPORTproject result7 min BI Group: how photos, video and takeaways turn into a management tool What the «BI Group» project reveals: KPIs, photo and video, the team's observations and takeaways for BI Group's next launch. AUDIENCEMETRO company employees7 min Company New Year corporate party: how the event becomes a shared team experience How the «Company New Year corporate party» project works with its audience: the journey, the contact script, the tone of the METRO brand and the decisions that help hold attention. PRODUCTIONproduction7 min International marketing conference - team building - gala dinner. BAT: what to calculate before the first run-through What to line up before launching the «International marketing conference - team building - gala dinner. BAT» project: team, timing, materials, contractors and control points for UZ BAT. PRODUCTIONproduction7 min National NIVEA promo: what needs to be ready before the first photo in the report What to line up before launching the «National NIVEA promo» project: team, timing, materials, contractors and control points for Nivea Uzbekistan. AUDIENCEaudience7 min Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I: how to blend status with a human tone How the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project works with its audience: the journey, the contact script, the tone of the Philip Morris - IQOS ILUMA I brand and the decisions that help hold attention. PRODUCTIONNew Year corporate party7 min Ucell New Year corporate party for 1,100 people: what to sign off before the final script What to line up before launching the «Ucell New Year corporate party for 1,100 people» project: team, timing, materials, contractors and control points for Ucell. GEOAlmaty, Kazakhstan7 min Family Day for employees in Almaty: how the location sets the tone for the entire programme How the geography of the «Family Day for employees in Almaty» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Almaty, Kazakhstan. PRODUCTIONPress event7 min Press event for a service launch in Tashkent: why a complex project should look effortless What to line up before launching the «Press event for a service launch in Tashkent» project: team, timing, materials, contractors and control points for the Corporate brand. REPORTproject result7 min Field POSM rollout for a store network: what the KPIs say about real contact What the «Field POSM rollout for a store network» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. GEOMoscow, Russia7 min Internal sales conference in Moscow: what the producer checks on site first How the geography of the «Internal sales conference in Moscow» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Moscow, Russia. AUDIENCEaudience7 min Regional promo wave across 12 cities: how the contact script shapes trust How the «Regional promo wave across 12 cities» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. PRODUCTIONMarketing conference7 min Oriflame: how to iron out the project's weak spots in advance What to line up before launching the «Oriflame» project: team, timing, materials, contractors and control points for Oriflame. GEOTashkent, Uzbekistan7 min Dealer meeting and product presentation in Tashkent: why production needs to know the city on foot How the geography of the «Dealer meeting and product presentation in Tashkent» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Tashkent, Uzbekistan. PRODUCTIONSampling7 min Sampling and promo staff across 8 cities: why a BTL project starts earlier than the shopper realises What to line up before launching the «Sampling and promo staff across 8 cities» project: team, timing, materials, contractors and control points for an international FMCG brand. PRODUCTIONproduction7 min Oscar-style New Year event for BAT Uzbekistan: how not to lose the brand between the budget and the venue What to line up before launching the «Oscar-style New Year event for BAT Uzbekistan» project: team, timing, materials, contractors and control points for BAT Uzbekistan. REPORTproject result7 min Marketing conference - team building BAT: what the teardown tells you about production quality What the «Marketing conference - team building BAT» project reveals: KPIs, photo and video, the team's observations and takeaways for BAT's next launch. GEOMoscow, Russia7 min Merchandising and execution control: how not to lose control between points How the geography of the «Merchandising and execution control» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Moscow, Russia. GEOMoscow, Russia7 min In-store demo for a product launch: where the field quickly breaks weak mechanics How the geography of the «In-store demo for a product launch» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Moscow, Russia. AUDIENCE1,100 Ucell employees7 min Ucell New Year corporate party for 1,100 people: what helps guests feel the scale of the brand How the «Ucell New Year corporate party for 1,100 people» project works with its audience: the journey, the contact script, the tone of the Ucell brand and the decisions that help hold attention. PRODUCTIONproduction7 min Immersive show - product presentation. Panasonic: what gets checked before the doors open What to line up before launching the «Immersive show - product presentation. Panasonic» project: team, timing, materials, contractors and control points for Panasonic. PRODUCTIONproduction7 min Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I: how technical precision becomes part of the impression What to line up before launching the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project: team, timing, materials, contractors and control points for Philip Morris - IQOS ILUMA I. AUDIENCEaudience7 min Festival brand zone at an open-air venue: how to steer attention without shouting from the stage How the «Festival brand zone at an open-air venue» project works with its audience: the journey, the contact script, the tone of the Corporate brand and the decisions that help hold attention. REPORTproject result7 min Internal sales conference in Moscow: what to measure after the last guest leaves What the «Internal sales conference in Moscow» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. PRODUCTIONproduction7 min BI Group: what happens backstage before the guests arrive What to line up before launching the «BI Group» project: team, timing, materials, contractors and control points for BI Group. REPORTproject result7 min Brand day for a dealer network: how to measure results without artificial KPIs What the «Brand day for a dealer network» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. GEOMoscow, Russia7 min Partner gala evening in Moscow: how the city reshapes the event's script How the geography of the «Partner gala evening in Moscow» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for a Corporate brand in Moscow, Russia. REPORTproject result7 min Company New Year corporate party: how the final debrief protects the future budget What the «Company New Year corporate party» project reveals: KPIs, photo and video, the team's observations and takeaways for METRO's next launch. PRODUCTIONFamily Day7 min Family Day for employees in Almaty: how preparation turns the script into a working experience What to line up before launching the «Family Day for employees in Almaty» project: team, timing, materials, contractors and control points for the Corporate brand. AUDIENCEaudience7 min Press event for a service launch in Tashkent: why people remember the care, not just the stage How the «Press event for a service launch in Tashkent» project works with its audience: the journey, the contact script, the tone of the Corporate brand and the decisions that help hold attention. REPORTproject result7 min Display audit and photo reporting in Tashkent: what the client should be able to see every day What the «Display audit and photo reporting in Tashkent» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. REPORTproject result7 min Marketing conference and gala dinner. Philip Morris - PARLIAMENT: how not to lose the meaning of the event in a folder of photos What the «Marketing conference and gala dinner. Philip Morris - PARLIAMENT» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of Philip Morris - PARLIAMENT. PRODUCTIONCorporate forum7 min Corporate forum for a regional team: how to build the project without improvising on site What to line up before launching the «Corporate forum for a regional team» project: team, timing, materials, contractors and control points for the Corporate brand. REPORTproject result7 min Lead generation at retail points: what to do with the results after the final shift What the «Lead generation at retail points» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. GEOAlmaty, Kazakhstan7 min National promo mechanics with daily reporting: how to choose points without desk-bound guesswork How the geography of the «National promo mechanics with daily reporting» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Almaty, Kazakhstan. PRODUCTIONBTL campaign7 min BTL campaign for national retail: what makes a field project repeatable What to line up before launching the «BTL campaign for national retail» project: team, timing, materials, contractors and control points for an international FMCG brand. GEOTashkent, Uzbekistan7 min Brand activation and point-of-sale supervision: how the field route shapes contact quality How the geography of the «Brand activation and point-of-sale supervision» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for an international FMCG brand in Tashkent, Uzbekistan. PRODUCTIONRegional promo wave7 min Regional promo wave across 12 cities: how to roll out field mechanics without the chaos What to line up before launching the «Regional promo wave across 12 cities» project: team, timing, materials, contractors and control points for an international FMCG brand. REPORTproject result7 min Dealer meeting and product presentation in Tashkent: how the team closes out the project professionally What the «Dealer meeting and product presentation in Tashkent» project reveals: KPIs, photo and video, the team's observations and takeaways for the next launch of the Corporate brand. AUDIENCEaudience7 min Exhibition stand and welcome programme in Almaty: why the script starts with the guest How the «Exhibition stand and welcome programme in Almaty» project works with its audience: the journey, the contact script, the tone of the Corporate brand and the decisions that help hold attention. PRODUCTIONPOSM rollout7 min Field POSM rollout for a store network: why materials, people and routing must come together in advance What to line up before launching the «Field POSM rollout for a store network» project: team, timing, materials, contractors and control points for an international FMCG brand. REPORTproject result7 min Sampling in an Almaty pharmacy chain: what to look at before the next materials order What the «Sampling in an Almaty pharmacy chain» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. AUDIENCEaudience7 min Shopper route and consultations in the mall: what keeps the shopper from walking past How the «Shopper route and consultations in the mall» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. REPORTproject result7 min International marketing conference - team building - gala dinner. BAT: why a good report answers the «what next» question What the «International marketing conference - team building - gala dinner. BAT» project reveals: KPIs, photo and video, the team's observations and takeaways for UZ BAT's next launch. GEOTashkent, Uzbekistan7 min Chery: how the venue shapes the brand's status How the geography of the «Chery» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for Chery in Tashkent, Uzbekistan. GEOgeography7 min National NIVEA promo: how to set the pace for the team and the shoppers How the geography of the «National NIVEA promo» project shapes the venue, routing, team and control: a practical breakdown by Besson Agency for Nivea Uzbekistan in Tashkent / national retail, Uzbekistan. AUDIENCEaudience7 min Philip Morris New Year corporate party: how to make the brand visible without being pushy How the «Philip Morris New Year corporate party» project works with its audience: the journey, the contact script, the tone of the Philip Morris brand and the decisions that help hold attention. AUDIENCEaudience7 min Oriflame: how to build the pace around people, not the timing sheet How the «Oriflame» project works with its audience: the journey, the contact script, the tone of the Oriflame brand and the decisions that help hold attention. AUDIENCEaudience7 min Lead generation at retail points: how the team catches the market's live questions How the «Lead generation at retail points» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. REPORTproject result7 min National promo mechanics with daily reporting: what you need to see after every shift What the «National promo mechanics with daily reporting» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. AUDIENCEaudience7 min Brand activation and point-of-sale supervision: why people need a reason to try, not a giveaway How the «Brand activation and point-of-sale supervision» project works with its audience: the journey, the contact script, the tone of the international FMCG brand and the decisions that help hold attention. REPORTproject result7 min Oscar-style New Year event for BAT Uzbekistan: how the report turns the event into company experience What the «Oscar-style New Year event for BAT Uzbekistan» project reveals: KPIs, photo and video, the team's observations and takeaways for BAT Uzbekistan's next launch. REPORTproject result7 min Regional promo wave across 12 cities: how to spot where the mechanics fell short What the «Regional promo wave across 12 cities» project reveals: KPIs, photo and video, the team's observations and takeaways for the international FMCG brand's next launch. AUDIENCEaudience7 min Family Day for employees in Almaty: how not to tire out the audience with a long programme How the «Family Day for employees in Almaty» project engages its audience: the route, the contact scenario, the tone of the Corporate brand, and the solutions that help hold attention. PRODUCTIONInternal conference7 min Internal sales conference in Moscow: where creativity ends and accountability begins What to have in place before launching the «Internal sales conference in Moscow» project: the team, the timing, the materials, the contractors, and the control points for the Corporate brand. GEOAlmaty, Kazakhstan7 min Company New Year corporate party: why geography is not just a line in the brief How the geography of the «Company New Year corporate party» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for METRO in Almaty, Kazakhstan. REPORTproject result7 min Immersive show and product presentation. Panasonic: why takeaways are worth more than a long archive What the «Immersive show and product presentation. Panasonic» project reveals: KPIs, photo and video, team observations, and decisions for the next launch of the Panasonic brand. AUDIENCECompany employees7 min Marketing conference and team building BAT: why a good guest journey feels like a conversation How the «Marketing conference and team building BAT» project engages its audience: the route, the contact scenario, the tone of the BAT brand, and the solutions that help hold attention. GEOAlmaty, Kazakhstan7 min International marketing conference, team building and gala dinner. BAT: why the guest's journey begins before they enter the hall How the geography of the «International marketing conference, team building and gala dinner. BAT» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for UZ BAT in Almaty, Kazakhstan. AUDIENCEaudience7 min Dealer meeting and product presentation in Tashkent: how the audience becomes a co-author of the event How the «Dealer meeting and product presentation in Tashkent» project engages its audience: the route, the contact scenario, the tone of the Corporate brand, and the solutions that help hold attention. GEOAlmaty, Kazakhstan7 min Philip Morris New Year corporate party: where a local team saves time and nerves How the geography of the «Philip Morris New Year corporate party» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for Philip Morris in Almaty, Kazakhstan. AUDIENCEaudience7 min Sampling and promo staff across 8 cities: what makes BTL communication feel human How the «Sampling and promo staff across 8 cities» project engages its audience: the route, the contact scenario, the tone of the International FMCG brand, and the solutions that help hold attention. GEOAlmaty, Kazakhstan7 min Festival brand zone at an open-air venue: which venue details only surface during preparation How the geography of the «Festival brand zone at an open-air venue» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for a Corporate brand in Almaty, Kazakhstan. REPORTproject result7 min Shopper route and in-mall consultations: why a photo report should be evidence, not a showcase What the «Shopper route and in-mall consultations» project reveals: KPIs, photo and video, team observations, and decisions for the next launch of the International FMCG brand. AUDIENCEaudience7 min Brand day for a dealer network: how to adapt communication to the real room How the «Brand day for a dealer network» project engages its audience: the route, the contact scenario, the tone of the Corporate brand, and the solutions that help hold attention. GEOTashkent, Uzbekistan7 min Press event for a service launch in Tashkent: how the local market tests an agency's strength How the geography of the «Press event for a service launch in Tashkent» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for a Corporate brand in Tashkent, Uzbekistan. GEOTashkent, Uzbekistan7 min BI Group: where the city helps the brand and where it gets in the way How the geography of the «BI Group» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for BI Group in Tashkent, Uzbekistan. REPORTproject result7 min In-store demo for a product launch: why reporting begins at the point of sale What the «In-store demo for a product launch» project reveals: KPIs, photo and video, team observations, and decisions for the next launch of the International FMCG brand. AUDIENCEaudience7 min BTL campaign for national retail: why the right question beats a long script How the «BTL campaign for national retail» project engages its audience: the route, the contact scenario, the tone of the International FMCG brand, and the solutions that help hold attention. GEOTashkent, Uzbekistan7 min Ucell New Year corporate party for 1,100 people: how the city helps the event become sharper How the geography of the «Ucell New Year corporate party for 1,100 people» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for Ucell in Tashkent, Uzbekistan. GEOAlmaty, Kazakhstan7 min Sampling across a pharmacy chain in Almaty: how materials logistics shapes the contact How the geography of the «Sampling across a pharmacy chain in Almaty» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for an International FMCG brand in Almaty, Kazakhstan. REPORTproject result7 min Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I: how to capture decisions, not just impressions What the «Marketing conference and gala dinner. Philip Morris - IQOS ILUMA I» project reveals: KPIs, photo and video, team observations, and decisions for the next launch of the Philip Morris - IQOS ILUMA I brand. GEOTashkent, Uzbekistan7 min Oriflame: what the word «venue» really hides in a live project How the geography of the «Oriflame» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for Oriflame in Tashkent, Uzbekistan. AUDIENCEaudience7 min Chery: how to build an event around a live reaction How the «Chery» project engages its audience: the route, the contact scenario, the tone of the Chery brand, and the solutions that help hold attention. REPORTproject result7 min National NIVEA promo: why honest reporting builds trust in the agency What the «National NIVEA promo» project reveals: KPIs, photo and video, team observations, and decisions for the next launch of the Nivea Uzbekistan brand. PRODUCTIONDisplay audit7 min Display audit and photo reporting in Tashkent: what a promoter needs in hand What to have in place before launching the «Display audit and photo reporting in Tashkent» project: the team, the timing, the materials, the contractors, and the control points for the International FMCG brand. PRODUCTIONMerchandising7 min Merchandising and execution control: why the warehouse and the route drive conversion What to have in place before launching the «Merchandising and execution control» project: the team, the timing, the materials, the contractors, and the control points for the International FMCG brand. AUDIENCEaudience7 min Corporate forum for a regional team: how to create an evening where people feel free to be themselves How the «Corporate forum for a regional team» project engages its audience: the route, the contact scenario, the tone of the Corporate brand, and the solutions that help hold attention. PRODUCTIONproduction7 min Marketing conference and gala dinner. Philip Morris - PARLIAMENT: how to prepare an event without needless heroics What to have in place before launching the «Marketing conference and gala dinner. Philip Morris - PARLIAMENT» project: the team, the timing, the materials, the contractors, and the control points for the Philip Morris - PARLIAMENT brand. AUDIENCEaudience7 min Field POSM rollout across a store network: how a promoter becomes the voice of the brand How the «Field POSM rollout across a store network» project engages its audience: the route, the contact scenario, the tone of the International FMCG brand, and the solutions that help hold attention. PRODUCTIONGala evening7 min Gala evening for partners in Moscow: what has to be in place before build-out What to have in place before launching the «Gala evening for partners in Moscow» project: the team, the timing, the materials, the contractors, and the control points for the Corporate brand. GEOAlmaty, Kazakhstan7 min Exhibition stand and welcome program in Almaty: why the venue matters more than the decor How the geography of the «Exhibition stand and welcome program in Almaty» project shapes the venue, the route, the team, and control: a practical breakdown by Besson Agency for a Corporate brand in Almaty, Kazakhstan.