ALMATY · KAZAKHSTAN

Event and BTL agency
in Almaty

Events, promo campaigns and special projects for brands in Kazakhstan.
Almaty — idea, production, field and reporting in one loop

In Almaty, Besson Agency brings event, promo and POSM into one managed loop: from idea and budget to delivery, the on-site team and the final project report

AGENCY SERVICES

Choose project direction

Event, BTL and POSM can be connected separately or combined into one project around the brand task, geography and expected result

OUR CAPABILITIES

Our resources

The agency's resource in Kazakhstan: from one-off events to national campaigns

Operating system

100+

ANNUAL PROJECTS

Full cycle: concept, estimate, production, field execution and reporting

Geography

3

OFFICES IN EURASIA

Russia, Kazakhstan, Uzbekistan

Field

2 000+

PROMOTERS IN THE DATABASE

Field resource for regional launches

Team

10+

Account managers with 5+ years of experience with international business

5+ years of experience in international projects

Regions

30+

REGIONAL REPRESENTATIVES

Project coordination across Central Asia

Financing

up to 100 000$

PROJECT RESOURCE

Ability to launch a project under agreed conditions

Creative

100+

PROMO MECHANICS

Ready-made and custom solutions for BTL activations

Completed projects

View all projects

Our clients

Brands, that trust us

We work with international and local companies that value deadlines, quality, brand standards and predictable project delivery

BAT
Philip Morris International
Panasonic
METRO
Yandex
Zaman Bank
Ucell
Uzum
MegaFon
BI Group
Chery
Oriflame
Kaspi Bank
Danone
Nestle
Beiersdorf

Process · 5 stages

How we work

  1. 01 Stage

    BRIEF

    We clarify the task, audience, geography, timing, budget and success criteria

  2. 02 Stage

    CONCEPT

    We propose the idea, format, scenario logic and visual direction of the project

  3. 03 Stage

    PREPARATION

    We assemble the estimate, team, work schedule, contractors and delivery plan

  4. 04 Stage

    DELIVERY

    We manage the venue, timing, production, team and quality on project day

  5. 05 Stage

    REPORT

    We provide photo, video, closing documents, project results and recommendations

Almaty

Projects we've delivered in Almaty

Conferences and gala dinners

Almaty is where brands bring together regional teams and partners. Here we ran an international marketing conference with team building and a gala dinner for BAT and a conference with a gala dinner for Philip Morris PARLIAMENT. In projects like these, seating, simultaneous interpretation, the timing of the official part and the shift into the informal evening are critical.

Corporate events

A New Year corporate party for Philip Morris Kazakhstan and a Family Day for employees — two different types of internal events. The first calls for status and show; the second for safe zones for children, a long daytime schedule and a venue with open space.

POSM and retail in trade chains

For Almaty retail we produced a branded retail display for Heineken, brand zones for Milka, category branding for Nivea, promo stands for KDC and retail displays for 7Days. We produce locally: the logistics leg is shorter and it is easier to replace an element when a chain changes its planogram.

Almaty as a hub for the regions of Kazakhstan

From Almaty it is convenient to roll out national promo campaigns: the city provides a production base, a warehouse and a coordination team, while the regions connect through field crews.

Local team and contractors

Venues, installation windows, equipment access and guest routes cannot be handled reliably from a distance. The Almaty team goes on site, brings contractors together, checks the installation timing and stays in touch with the venue on delivery day. The office is at Klochkova 53/116.

Ready to start a project?

Within 24 hours, we will return with an initial task review, an estimate benchmark and a proposed next step

Start project

Leave your contacts — we will clarify the task and suggest the next step

If available, you can attach a brief or tender documents to the request

1/4

How should we address you?

Russia · Kazakhstan · Uzbekistan

Our offices

FAQ

Frequently asked questions

Is Besson Agency an event agency or a BTL agency?

Besson Agency combines event, BTL and POSM services. We deliver events, promo campaigns, brand activations, POSM projects and special formats for brands in Russia, Kazakhstan and Uzbekistan.

What services does Besson Agency provide?

The agency provides event production, BTL activation and POSM production: corporate events, conferences, team building, promo campaigns, sampling, merchandising, promo staff, brand zones, retail equipment and project reporting.

Which countries and cities does Besson Agency work in?

Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and other cities to fit the client's brief through local teams, contractors and regional representatives.

Can you organise an event on a turnkey basis?

Yes. Besson Agency runs the event project turnkey: brief, concept, budget, venue, contractors, production, staff, build, delivery on the event day and final reporting.

Does Besson Agency run BTL projects in the regions?

Yes. The agency runs regional BTL projects, promo campaigns, sampling, tastings, merchandising and field marketing with promoters, supervisors, routes, photo reporting and quality control.

Does Besson Agency produce POSM and brand zones?

Yes. Besson Agency delivers POSM production: brand zones, promo stands, displays, retail equipment, promo materials, point-of-sale styling and production for event and BTL projects.

How do I send a brief and get a project estimate?

You can send a brief or tender documents through the form on the site. The team will clarify the task, geography, timing, project format and expected outcome, then propose the next step on budget and delivery.

Why should brands choose Besson Agency?

Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and POSM tasks across several countries. The agency has offices in Moscow, Almaty and Tashkent, plus local teams, production, field resources and project management.