EVENT PRODUCTION
Event
Conference, team building, corporate event, brand launch, MICE, business events, online event
View EVENT servicesALMATY · KAZAKHSTAN
Event & BTL agency in Almaty
Events, promo campaigns and special projects for brands in Kazakhstan.
Almaty — idea, production, field and reporting in one loop
Event and BTL
in Almaty
In Almaty, Besson Agency brings event, promo and POSM into one managed loop: from idea and budget to delivery, the on-site team and the final project report
AGENCY SERVICES
Choose projectdirection
Event, BTL and POSM can be connected separately or combined into one project around the brand task, geography and expected result
BTL ACTIVATION
BTL
Promo campaign, sampling, mystery shopper, merchandising, national campaign
View BTL servicesOUR CAPABILITIES
Our resources
The agency's resource in Kazakhstan: from one-off events to national campaigns
Financing
up to100 000$
PROJECT RESOURCE
Financing event projects for up to 30 days on agreed terms
Geography
3
OFFICES IN EURASIA
Russia, Kazakhstan, Uzbekistan
Field
2 000+
PROMOTERS IN THE DATABASE
Field resource for regional launches
Team
10+
Account managers with 5+ years of experience with international business
5+ years of experience in international projects
Regions
30+
REGIONAL REPRESENTATIVES
Project coordination across Central Asia
Operating system
100+
ANNUAL PROJECTS
Full cycle: concept, budget, production and reporting
Creative
100+
PROMO MECHANICS
Ready-made and custom solutions for BTL activations
Completed projects
Case studies for brands
Event and BTL for international and local companies. Concept, production, venue, team and reporting — in one loop.
Event · Philip Morris
New Year corporate party
View case study →Event · METRO
Company New Year corporate party
View case study →Event · Philip Morris
Conference and gala dinner. Parliament
View case study →Event · Philip Morris
Conference and gala dinner. IQOS ILUMA I
View case study →Event · BAT
International conference, team building and gala dinner
View case study →Our clients
Brands, that trust us
We work with international and local companies that value deadlines, quality, brand standards and predictable project delivery
Process · 5 stages
How we work
- 01Stage
BRIEF
We clarify the task, audience, geography, timing, budget and success criteria
- 02Stage
CONCEPT
We propose the idea, format, scenario logic and visual direction of the project
- 03Stage
PREPARATION
We assemble the estimate, team, work schedule, contractors and delivery plan
- 04Stage
DELIVERY
We manage the venue, timing, production, team and quality on project day
- 05Stage
REPORT
We provide photo, video, closing documents, project results and recommendations
Ready to start a project?
Within 24 hours, we will return with an initial task review, an estimate benchmark and a proposed next step
Start project
Leave your contacts — we will clarify the task and suggest the next step.
We are already looking forward to it. We will contact you now to clarify the details
Russia · Kazakhstan · Uzbekistan
Our offices
FAQ
Frequently asked questions
Is Besson Agency an event agency or a BTL agency?
Besson Agency combines event, BTL and POSM services. We deliver events, promo campaigns, brand activations, POSM projects and special formats for brands in Russia, Kazakhstan and Uzbekistan.
What services does Besson Agency provide?
The agency provides event production, BTL activation and POSM production: corporate events, conferences, team building, promo campaigns, sampling, merchandising, promo staff, brand zones, retail equipment and project reporting.
Which countries and cities does Besson Agency work in?
Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and other cities to fit the client's brief through local teams, contractors and regional representatives.
Can you organise an event on a turnkey basis?
Yes. Besson Agency runs the event project turnkey: brief, concept, budget, venue, contractors, production, staff, build, delivery on the event day and final reporting.
Does Besson Agency run BTL projects in the regions?
Yes. The agency runs regional BTL projects, promo campaigns, sampling, tastings, merchandising and field marketing with promoters, supervisors, routes, photo reporting and quality control.
Does Besson Agency produce POSM and brand zones?
Yes. Besson Agency delivers POSM production: brand zones, promo stands, displays, retail equipment, promo materials, point-of-sale styling and production for event and BTL projects.
How do I send a brief and get a project estimate?
You can send a brief or tender documents through the form on the site. The team will clarify the task, geography, timing, project format and expected outcome, then propose the next step on budget and delivery.
Why should brands choose Besson Agency?
Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and POSM tasks across several countries. The agency has offices in Moscow, Almaty and Tashkent, plus local teams, production, field resources and project management.