METRO
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
Company New Year corporate party
Besson Agency event case study in Almaty: a company New Year corporate party with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For METRO we organised a New Year corporate event for 200 employees, turning it into a vibrant event project with its own atmosphere, visual concept and a rich show programme. The event was built on the idea of a «Tangerine party» — a fresh, festive and easily readable image around which we built the entire script.Our team developed the project's key visual, designed the venue in a single style with an emphasis on the tangerine theme and created a cohesive visual space that immediately set the mood of the evening. As part of organising the event we also prepared an interactive performance with guest participation and a show ballet to draw the audience into the action and make the corporate party not just a festive dinner but a complete programme for the evening.The final highlight of the evening was a striking confetti-cannon launch, after which the programme was brightly closed by a cover band performance.The project showed how the script, visual environment, show block and venue coordination help bring a New Year corporate party into a cohesive programme for employees.
New Year corporate party
Almaty, Kazakhstan
METRO company employees
Report
Project video
00:00 / 00:00
Project photo
Gallery
Next step
Discuss a project
Leave your contacts — we'll get in touch within 30 minutes and clarify the task, city, timing and project mechanics.
We are already looking forward to it. We will contact you now to clarify the details
Ways of working
Additional services
New Year corporate party organization
Marketing conference organization
Teambuilding organization
Brand presentation organization
Store opening organization
Immersive show organization
Gala dinner organization
Company anniversary organization
Forum organization
Business event organization
Online event organization
Corporate party organization
Didn't find what you need?
Leave a request
Tell us the task, city, timing and format. We'll propose the mechanics, team and a realistic delivery plan.
Leave a request
FAQ
Frequently asked questions
How to organise the event project «Company New Year corporate party» in Almaty?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the New Year corporate party format in Almaty?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Company New Year corporate party» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Almaty?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the New Year corporate party be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Almaty?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
New Year corporate party: why the project's geography affects delivery quality
The «Company New Year corporate party» case study shows that a project in Almaty requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Company New Year corporate party» project, the script, mechanics and visual delivery are built around real people: METRO company employees. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Company New Year corporate party» case study becomes proof of the result, not a formality.