Pop-up zones and temporary brand spaces
Pop-up zones and temporary brand spaces in malls, retail and city locations: design, production, installation and branding in Russia, Kazakhstan and Uzbekistan
BTL ActivationPop-up zones and temporary brand spaces in malls, retail and city locations: design, proService in brief
What we doBesson Agency
Besson Agency creates pop-up zones in Moscow, Almaty and Tashkent: concept, production, installation, staff and POSM — a temporary brand space for the task with unified quality control
Besson Agency works through a single window: we take on the mechanics, recruiting and training staff, producing materials and POSM, logistics, field supervision and final KPI reporting. The brand gets local teams in Moscow, Almaty and Tashkent and a single quality standard at every stage — from brief to closing documents
What's included
What's includedin the service
We handle either a single task or the full turnkey cycle: mechanics, staff, materials, logistics, field control and reporting
Promo staff
POSM and materials
Logistics
Supervision
Reporting and analytics
When you need it
For which tasks
Brand space
Create a branded zone the brand is lived in, not just seen in
Concept and construction
From idea and design to drawings and a sturdy structure for the task
Turnkey installation
Production, delivery and on-site installation — without contractor chaos
Mobility
Transport and reassembly between locations and cities when needed
Single point of contact
One contractor for mechanics, staff, materials, POSM, logistics and reporting — without a mess of contractors
Process
How we run the project
- 01Stage
Brief and mechanics
We capture the brand's task, audience, geography, contact points, KPIs and project rules
- 02Stage
Budget and plan
We assemble the budget, timing, areas of responsibility, shift schedule and operational plan
- 03Stage
Team and materials
We recruit and train staff, prepare POSM, uniforms, instructions and checklists
- 04Stage
Delivery and report
We control shifts, collect photo reporting, closing documents and final analytics
Still have questions?
Get in touch — we'll come back to you within 24 hours with an analysis of the task, a budget guide and a proposed next step
Leave a request
Describe the task, city, timing and audience. We'll propose the format, mechanics and team for your project
We are already looking forward to it. We will contact you now to clarify the details
Materials
Related
A selection of materials on events, briefs, scripts, working with audiences, budget and reporting
MICE
BAT MICE project: how the conference, team building and gala evening sound in one logic
When a project has a business part, a team block and an evening programme, the weak spot is almost always in the transitions between them.
Read
EVENT
Corporate events: how an event becomes part of a company's culture
A corporate event doesn't have to be loud. It has to be recognisable to the team and honest about what the company wants to say to people.
Read
EVENT
How to prepare a brief for an event or BTL project without unnecessary bureaucracy
A good brief doesn't have to be thick. It should honestly answer a few questions, without which the agency will guess instead of calculate.
Read
EVENT
Turnkey event agency: how to choose a contractor for a brand
A good event agency shows not in loud promises but in how it asks questions, assembles the team and keeps the project in hand through to the final report.
ReadFAQ
Frequently asked questions
What's included in the service?
Brief, mechanics, budget, staff, materials, logistics, supervision, photo reporting and final analytics.
Can a project be launched in several cities?
Yes. We bring in local teams and run the project through a single control centre.
What documents are needed for an estimate?
The city, timing, format, number of points or shifts and the brand inputs are enough.
Can I attach tender documents?
Yes. You can attach a brief or tender documents in the form if you already have them.
Do you work with POSM and production?
Yes. For BTL projects we can add POSM, brand zones, uniforms, prizes and materials logistics.
How is quality controlled?
Through checklists, supervision, photo capture, shift reporting and final recommendations.