EVENT PRODUCTION
Event
Conference, team building, corporate event, brand launch, MICE, business events, online event
View EVENT servicesMOSCOW · RUSSIA
Event & BTL agency in Moscow
Events, BTL activations, POSM and special projects for brands in Moscow.
Fast start, local contractors, venues and reporting in one operating loop
Event and BTL
in Moscow
In Moscow, Besson Agency helps brands launch event, BTL and POSM projects with a clear estimate, venues, contractors, field teams and reporting.
AGENCY SERVICES
Choose projectdirection
Event, BTL and POSM in Moscow can be delivered separately or combined into one project for the brand task, tender, procurement process and expected result.
BTL ACTIVATION
BTL
Promo campaign, sampling, mystery shopper, merchandising, national campaign
View BTL servicesOUR CAPABILITIES
Our resources
Agency resources in Moscow: from corporate events and conferences to BTL campaigns, POSM and brand launches.
Financing
up to100 000$
PROJECT RESOURCE
Financing event projects for up to 30 days on agreed terms
Geography
3
OFFICES IN EURASIA
Russia, Kazakhstan, Uzbekistan
Field
2 000+
PROMOTERS IN THE DATABASE
Field resource for regional launches
Team
10+
Account managers with 5+ years of experience with international business
5+ years of experience in international projects
Regions
30+
REGIONAL REPRESENTATIVES
Project coordination across Central Asia
Operating system
100+
ANNUAL PROJECTS
Full cycle: concept, budget, production and reporting
Creative
100+
PROMO MECHANICS
Ready-made and custom solutions for BTL activations
Completed projects
Case studies for brands
Event and BTL for international and local companies. Concept, production, venue, team and reporting — in one loop.
Event · Moscow
Gala evening for partners in Moscow
View case study →Event · Forum
Corporate forum for a regional team
View case study →Event · Sales
Internal sales conference
View case study →BTL · Retail
A BTL campaign for federal retail
View case study →BTL · Regions
Regional promo wave across 12 cities
View case study →BTL · Retail control
Merchandising and execution control
View case study →Our clients
Brands, that trust us
We work with international and local companies that value deadlines, quality, brand standards and predictable project delivery
Process · 5 stages
How we work
- 01Stage
BRIEF
We clarify the task, audience, geography, timing, budget and success criteria
- 02Stage
CONCEPT
We propose the idea, format, scenario logic and visual direction of the project
- 03Stage
PREPARATION
We assemble the estimate, team, work schedule, contractors and delivery plan
- 04Stage
DELIVERY
We manage the venue, timing, production, team and quality on project day
- 05Stage
REPORT
We provide photo, video, closing documents, project results and recommendations
Ready to start a project?
Within 24 hours, we return with an initial review of the Moscow project, a budget range and the next step.
Start project
Leave your contacts — we will clarify the task and suggest the next step.
We are already looking forward to it. We will contact you now to clarify the details
Russia · Kazakhstan · Uzbekistan
Our offices
FAQ
Frequently asked questions
What projects is Besson Agency implementing in Moscow?
Besson Agency implements corporate events, conferences, brand launches, BTL activations, promo campaigns, POSM projects, brand zones, merchandising, and special projects for marketing, HR, and procurement teams in Moscow.
Is it possible to quickly prepare a tender proposal in Moscow?
Yes. The team analyzes the brief, clarifies the format, platform, deadlines, requirements for contractors, and prepares an initial response regarding the estimate and the next step usually within 24 hours after receiving the input.
Does the agency work with Moscow venues and contractors?
Yes. For projects in Moscow Besson Agency connects venues, technical contractors, production, promo staff, logistics, installation teams, and field supervision according to the brand's task.
What BTL projects can be launched in Moscow?
In Moscow, you can launch promotional campaigns, sampling, tastings, in-store demos, merchandising, retail activation, mystery shopper, promo staff, mobile promo points, and regional promo waves.
Does Besson Agency make POSM and brand zones for Moscow?
Yes. The agency handles POSM production: promo stands, displays, brand zones, retail equipment, promotional materials, point of sale decoration, and production for event and BTL projects.
Is it possible to run a project in Moscow and the regions at the same time?
Yes. Moscow can be the central control point, while implementation takes place in several cities through local teams, supervisors, contractors, routes, photo reporting, and unified quality control.
How quickly can I get an initial project estimate?
After the briefing, the team comes back with an initial analysis, questions, a budget estimate, and a proposal for the next step. For tenders and urgent tasks, a deadline can be indicated directly in the application form.
Why is it convenient for the brand to work with Besson Agency in Moscow?
Besson Agency combines event, BTL, and POSM in a single managed loop: idea, estimate, site, production, field team, documents, reporting, and communication with the client without unnecessary breaks between contractors.