Oriflame
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
Oriflame: marketing conference
Besson Agency event case study in Tashkent: Oriflame: marketing conference with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
We organised the Oriflame marketing conference for 1,100 of the company's sales leaders, building a large-scale brand event with a business part, stage dramaturgy and visual identity. A bespoke concept was developed for the project, combining the business part, stage dramaturgy and the event's visual identity. Our team delivered the full cycle of preparation: creative, build, branding, merch production and space design. Specially for the event, a theatrical performance with ballerinas and employees' children was created — as the central artistic accent of the programme. This move added a human touch to the programme and made the communication with the audience more precise. The conference became not just a platform for communicating with sales leaders but a cohesive experience in which every detail worked for the brand, audience engagement and the overall impression of the event.
Marketing conference
Tashkent, Uzbekistan
Oriflame leaders, consultants and partners
Report
Project video
00:00 / 00:00
Project photo
Gallery
Next step
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Ways of working
Additional services
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FAQ
Frequently asked questions
How to organise the event project «Oriflame: marketing conference» in Tashkent?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the Marketing conference format in Tashkent?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Oriflame: marketing conference» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Tashkent?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the Marketing conference be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Tashkent?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
Marketing conference: why the project's geography affects delivery quality
The «Oriflame: marketing conference» case study shows that a project in Tashkent requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Oriflame: marketing conference» project, the script, mechanics and visual delivery are built around real people: Oriflame leaders, consultants and partners. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Oriflame: marketing conference» case study becomes proof of the result, not a formality.