Turnkey
We run the immersive show from brief and concept to venue, production, team and final report.
Immersive show organization
Immersive shows and product presentations: an immersion script, light, sound, video, actors, a guest route and a sense of presence
Service in brief
What we doBesson Agency
An immersive show helps present a product not through a standard presentation but through experience. The guest enters a scripted environment, interacts with the space and sees the brand's meaning through light, sound, movement, characters, content and precise direction of the route
Besson Agency creates immersive events in Moscow, Almaty and Tashkent: we come up with the concept, build the dramaturgy, design the zones, and synchronise technical production, team, timing, safety and visual capture of the result
What this service is
Task, production, launch
Immersive show organisation is the full cycle of preparing an event: from the goal, idea and script to the venue, technical production, team and control on the delivery day.
Besson Agency builds the immersive show around the result: a memorable experience centred on the brand. Along the way we fix the timing, budget, owners and final reporting.
Next step
Discuss the task with the team
Leave your contacts — we'll clarify the format, geography and timing and propose a next step: a format, a preliminary estimate or a concept.
- Moscow · Almaty · Tashkent
- You can attach a brief or tender
- Account manager
Gallery
What an immersive show looks like
Delivery option
Service formats
Creative & scenario
We develop the idea, the storyline, the visual language, the engagement mechanic and the programme structure.
Production only
We join a ready concept and take on the technical side, contractors, build and venue management.
Hybrid module
We add broadcast, digital interactivity, registration, remote speakers and post-event communication.
Still have questions?
Get in touch — we'll come back to you within 24 hours with an analysis of the task, a budget guide and a proposed next step
Estimate an immersive show
Leave your contacts — we will clarify the task and suggest the next step.
We are already looking forward to it. We will contact you now to clarify the details
Materials
Related
A selection of ready materials from the Besson Agency news hub on event production, scripting, guest experience, budget and reporting.
EVENT
Panasonic immersive presentation: how a product gets its own stage
An immersive format isn't there for effect. It helps a person step inside the product's logic for a minute and remember not a slide but a feeling.
Read
EVENT
Product launch: how a presentation becomes convincing without unnecessary noise
A product presentation should help a person understand why they need the new product. Everything else is scenery if there's no clear idea.
Read
AUDIENCE
BI Group: presentation and entry into the Uzbekistan market: how not to lose people in a large scenario
When BI Group's top management, potential property buyers, media representatives and opinion leaders are in the room, the scenario shouldn't entertain everyone at random but lead people through a clear experience of the BI Group brand.
Read
EVENT
Turnkey event agency: how to choose a contractor for a brand
A good event agency shows not in loud promises but in how it asks questions, assembles the team and keeps the project in hand through to the final report.
ReadFAQ
Frequently asked questions
How long does an immersive show take?
The timeline depends on the scale, venue, programme and production tasks. After a short brief we put together a preparation timeline and show the critical launch points.
Can I order a turnkey immersive show?
Yes. The BESSON team takes on the concept, script, venue, technical setup, contractors, staff, coordination and reporting.
Do you help with the venue and technical side?
Yes. We select a venue for the format, audience and budget, and assemble lighting, sound, screen solutions, stage, navigation and backline.
Can the project run in several cities?
Yes. We run projects in Russia, Kazakhstan and Uzbekistan, bringing in local teams and unified quality control.
What's needed for an estimate?
We need the date or period, city, number of guests, event goal, desired format, production level and brand inputs.
Can the immersive show be adapted to the brand?
Yes. We adapt the mechanic, visual style, content, guest experience and communication to the brand platform and the audience's tasks.