Turnkey
We run the store opening from brief and concept to venue, production, team and final report.
Store opening organization
Opening of a store or dealership: guest flow, brand zone, script, promo team, ribbon cutting, content and sales launch
Service in brief
What we doBesson Agency
A store opening is the moment of the audience's first contact with the brand's space. We make the launch clear, photogenic and managed: guest welcome, opening script, activities, product demonstration and work with partners, clients and local media
Besson Agency organises openings of stores, car dealerships and retail points in Moscow, Almaty and Tashkent: we choose the format, prepare the venue, coordinators, promo staff, sound, light, décor, photo and video, logistics and control on the launch day
What this service is
Task, production, launch
Store opening organisation is the full cycle of preparing an event: from the goal, idea and script to the venue, technical production, team and control on the delivery day.
Besson Agency builds the store opening around the result: a noticeable opening with managed traffic. Along the way we fix the timing, budget, owners and final reporting.
Next step
Discuss the task with the team
Leave your contacts — we'll clarify the format, geography and timing and propose a next step: a format, a preliminary estimate or a concept.
- Moscow · Almaty · Tashkent
- You can attach a brief or tender
- Account manager
Gallery
What a store opening looks like
Delivery option
Service formats
Creative & scenario
We develop the idea, the storyline, the visual language, the engagement mechanic and the programme structure.
Production only
We join a ready concept and take on the technical side, contractors, build and venue management.
Hybrid module
We add broadcast, digital interactivity, registration, remote speakers and post-event communication.
Still have questions?
Get in touch — we'll come back to you within 24 hours with an analysis of the task, a budget guide and a proposed next step
Estimate a store opening
Leave your contacts — we will clarify the task and suggest the next step.
We are already looking forward to it. We will contact you now to clarify the details
Materials
Related
A selection of ready materials from the Besson Agency news hub on event production, scripting, guest experience, budget and reporting.
EVENT
Chery car dealership opening: how a brand launch turns into a guest experience
A car dealership opening works better when guests don't just see the cars but follow a clear route of getting to know the brand.
Read
PRODUCTION
Chery: car dealership opening: the decisions the guest never sees
The most important work in a car dealership opening often stays behind the scenes: timing, roles, build, backup solutions and a calm team.
Read
AUDIENCE
Chery: car dealership opening: how not to lose people in a large scenario
When clients, partners and opening guests are in the room, the scenario shouldn't entertain everyone at random but lead people through a clear experience of the Chery brand.
Read
EVENT
Event cost: why the budget begins before the venue is chosen
An event budget isn't a table of contractors. It's a way to see in advance where a project can become stronger and where it will start to eat itself.
ReadFAQ
Frequently asked questions
How long does a store opening take?
The timeline depends on the scale, venue, programme and production tasks. After a short brief we put together a preparation timeline and show the critical launch points.
Can I order a turnkey store opening?
Yes. The BESSON team takes on the concept, script, venue, technical setup, contractors, staff, coordination and reporting.
Do you help with the venue and technical side?
Yes. We select a venue for the format, audience and budget, and assemble lighting, sound, screen solutions, stage, navigation and backline.
Can the project run in several cities?
Yes. We run projects in Russia, Kazakhstan and Uzbekistan, bringing in local teams and unified quality control.
What's needed for an estimate?
We need the date or period, city, number of guests, event goal, desired format, production level and brand inputs.
Can the store opening be adapted to the brand?
Yes. We adapt the mechanic, visual style, content, guest experience and communication to the brand platform and the audience's tasks.