What does Besson Agency produce?

POSM, promo stands, brand zones, promo zones, displays, wobblers, shelf stoppers, pallet displays, uniforms, merchandise and advertising materials.

Can POSM be added to a promo campaign?

Yes. We can combine BTL mechanics, staff, materials, logistics, supervision and reporting in a single project.

Which cities do you work in?

The team runs projects through offices in Moscow, Almaty and Tashkent and brings in regional contractors when needed.

What's needed for an estimate?

We need the objective, brand book, print run, deadlines, list of outlets and requirements for materials, logistics and installation. If you do not have the details yet, a short brief is enough.

POSM Production

POSM production for brands

Displays, brand zones, retail equipment, wobblers, stoppers, pallet displays and packaging — production and installation in Russia, Kazakhstan and Uzbekistan.

POSM PRODUCTION

Looking for a POSM contractor

for displays?

From layout and materials to production, printing, assembly, logistics and installation at points of sale

POSM rarely comes down to a single element: displays, brand zones, retail equipment, wobblers, stoppers, packaging and uniforms — all to a single brand standard

Besson Agency designs and produces POSM in Moscow, Almaty and Tashkent: from layout and materials to production, logistics and installation at points of sale — a single contractor with quality control

HAVE A TASK OR A TENDER?

Estimate a POSM project

Leave your contacts — we'll clarify the materials, print run, construction, logistics and installation

See the POSM services catalogue

Promo stands, displays, wobblers, stoppers and pallet displays that make the brand stand out at the point of contact

Discuss the format

Branded spaces for retail, event and BTL: from concept and construction to installation and branding

Discuss the format

Stands, racks and structures for retail points and promo campaigns tailored to the brand's task

Retail equipment production

Discuss the format

Promo packaging, staff uniforms and branded clothing — a single visual code of the brand

Discuss the format

Our capabilities

We take on the managed POSM production cycle: design, materials, production, logistics, installation and transparent project reporting

Financing

up to 100 000$

Project financing

Financing POSM production for up to 30 calendar days

Experience

100+

Projects per year

Concept, budget, production, delivery and reporting

Geography

Offices in Eurasia

Moscow, Almaty, Tashkent

Team

10+

Account managers

They steer the brand's task on budget, timing and delivery quality

Concept

100+

Ideas and structures

We develop ideas and script solutions for the brand's tasks

POSM cases

POSM projects for retail

Projects where visual environment, displays, brand zones and materials help the brand work at the point of contact

POSM / brand zones Milka: POSM and brand zones Besson Agency prepared Milka POSM solutions for the Almaty retail environment: promo stands, branded displays, brand z…

POSM / retail displays 7Days: POSM and retail displays Besson Agency prepared 7Days POSM materials for retail outlets in Almaty and across Kazakhstan: branded displays and p…

POSM / retail display Heineken: branded retail display Besson Agency prepared a branded Heineken retail display for outlets in Almaty.

POSM / retail displays Nestlé UZ: retail POSM Besson Agency prepared Nestlé UZ POSM materials for outlets in Tashkent: stands, displays and merchandising elements.

POSM / category branding Nivea: category branding Besson Agency delivered Nivea category branding in the Almaty retail environment.

POSM / premium builds Philip Morris: premium POSM Besson Agency prepared premium Philip Morris POSM structures for placement in Tashkent.

POSM / tabletop objects BAT UZ: tabletop POSM objects Besson Agency prepared branded BAT UZ tabletop POSM objects for outlets in Tashkent.

POSM / promo stands KDC: POSM and promo stands Besson Agency prepared KDC POSM structures for placement in Almaty retail outlets.

POSM / promo stand Purina Pro Plan: promo stand Besson Agency prepared a Purina Pro Plan promo stand for outlets in Tashkent.

POSM / display production Nivea: display production Besson Agency produced 200 Nivea displays for outlets in Tashkent.

POSM / retail zone UltraCeuticals: branded retail zone Besson Agency prepared a branded UltraCeuticals retail zone for cosmetic products in Tashkent.

View more projects

Three service offices

One window to Eurasia

Moscow, Almaty and Tashkent are the three operational hubs of Besson Agency for POSM projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team

Our clients

Brands, that trust us

We deliver event and BTL projects for international and local companies in Russia, Kazakhstan and Uzbekistan

Why brands choose us

BUSINESS THINKING

We start with the goal: engage the team, launch a product, strengthen a partnership or shift brand perception

AN IDEA WITH ITS OWN CHARACTER

We don't assemble events from off-the-shelf solutions — we create the concept, dramaturgy and visual code for a specific brand

EXPERIENCE WITH INTERNATIONAL COMPANIES

We understand corporate standards, tender procedures, brand guidelines and the high cost of a mistake

IMPACT BEYOND THE FINAL FRAME

A project works beyond the event day: the emotions, content, reputational impact and connection with the audience remain

HOW WE WORK

We control every process

POSM has many stages: layout, materials, production, printing, assembly, logistics and installation. We bring it into one managed loop

How much does a POSM project cost?

The cost depends on the mechanics, geography, number of points, campaign duration, staff, POSM, logistics and reporting format. We don't quote a random range — we quickly prepare an estimate for your task. Leave your details and we'll be in touch shortly

If available, you can attach a brief or tender documents to the request

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Materials for brands

Event production June 2026

Event agency

Turnkey event agency: how to choose a contractor for your brand

Criteria for choosing an event partner for conferences, launches, corporate parties and gala dinners in Russia, Kazakhstan and Uzbekistan

Read

BTL activations, promo and sampling in Central Asia

BTL activation June 2026

Promo / Sampling

BTL activations in Central Asia: promo, sampling and supervision

How to launch field campaigns with promo staff, routes, photo reporting and a single quality standard

Read

Corporate events and conferences in 2026

Corporate events June 2026

2026 formats

Corporate events 2026: conferences, gala dinners and New Year events

Which formats companies choose when they need to combine a business task, emotion, team and a measurable result

Read

POSM / Brand zones June 2026

Retail

POSM and brand zones: how offline communication supports sales

The role of promo stands, brand zones, retail equipment and visual navigation in event and BTL projects

Read

Brief, estimate and KPI for an event or BTL project

Brief / Estimate June 2026

Planning

How to prepare a brief for an event or BTL project: estimate, timing, KPIs

What to include in your request so the agency can estimate the budget, team, venue and a realistic launch plan faster

Read

Regional event and BTL launches in Moscow, Almaty and Tashkent

Regional launch June 2026

Eurasia

Regional campaign launch: Moscow, Almaty, Tashkent and active cities

Why local coordinators, a promo database and unified reporting are critical for brands with tasks across several countries

Read

All materials

FAQ

Frequently asked questions about POSM

What is POSM?

POSM is the materials and structures at the point of sale: displays, promo stands, brand zones, retail equipment, wobblers, stoppers, pallet displays and packaging.

What do you produce?

Displays, brand zones and promo zones, retail equipment, wobblers and stoppers, pallet displays, promo packaging, uniforms and branded clothing.

Which countries do you work in?

Besson Agency produces and installs POSM in Russia, Kazakhstan and Uzbekistan — through offices in Moscow, Almaty and Tashkent.

Do you handle installation at points of sale?

Yes. We take the full cycle: layout, production, logistics and installation at retail points, with quality control across the print run.

Can I order production only?

Yes. You can order a single element (displays, a brand zone) or the entire POSM package for a campaign.

How is the cost calculated?

The cost depends on the materials, print run, construction complexity, printing, logistics and installation. Send a layout or a brief and we'll prepare an estimate.