Promo stands, displays, wobblers, stoppers and pallet displays that make the brand stand out at the point of contact
- POSM material production
- Display production
- Wobbler production
- Stopper production
- Pallet display production
POSM Production
POSM production for brands
Displays, brand zones, retail equipment, wobblers, stoppers, pallet displays and packaging — production and installation in Russia, Kazakhstan and Uzbekistan.
POSM PRODUCTION
Looking for a POSM contractor
for displays?
From layout and materials to production, printing, assembly, logistics and installation at points of sale
POSM rarely comes down to a single element: displays, brand zones, retail equipment, wobblers, stoppers, packaging and uniforms — all to a single brand standard
Besson Agency designs and produces POSM in Moscow, Almaty and Tashkent: from layout and materials to production, logistics and installation at points of sale — a single contractor with quality control
HAVE A TASK OR A TENDER?
Estimate a POSM project
Leave your contacts — we'll clarify the materials, print run, construction, logistics and installation
Branded spaces for retail, event and BTL: from concept and construction to installation and branding
Discuss the formatStands, racks and structures for retail points and promo campaigns tailored to the brand's task
Discuss the formatPromo packaging, staff uniforms and branded clothing — a single visual code of the brand
Discuss the formatOur capabilities
We take on the managed POSM production cycle: budget, timing, venue, contractors, team and transparent project reporting
Financing
up to100 000$
Project financing
Financing POSM production for up to 30 calendar days
Experience
100+
Projects per year
Concept, budget, production, delivery and reporting
Geography
3
Offices in Eurasia
Moscow, Almaty, Tashkent
Team
10+
Account managers
They steer the brand's task on budget, timing and delivery quality
Creative
100+
Creative concepts
We develop ideas and script solutions for the brand's tasks
Three service offices
One window to Eurasia
Moscow, Almaty and Tashkent are the three operational hubs of Besson Agency for event projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team
Our clients
Brands, that trust us
We deliver event and BTL projects for international and local companies in Russia, Kazakhstan and Uzbekistan
Why brands choose us
01
BUSINESS THINKING
We start with the goal: engage the team, launch a product, strengthen a partnership or shift brand perception
02
AN IDEA WITH ITS OWN CHARACTER
We don't assemble events from off-the-shelf solutions — we create the concept, dramaturgy and visual code for a specific brand
03
EXPERIENCE WITH INTERNATIONAL COMPANIES
We understand corporate standards, tender procedures, brand guidelines and the high cost of a mistake
04
IMPACT BEYOND THE FINAL FRAME
A project works beyond the event day: the emotions, content, reputational impact and connection with the audience remain
HOW WE WORK
We control every process
POSM has many stages: layout, materials, production, printing, assembly, logistics and installation. We bring it into one managed loop
How much does a POSM project cost?
The cost depends on the mechanics, geography, number of points, campaign duration, staff, POSM, logistics and reporting format. We don't quote a random range — we quickly prepare an estimate for your task. Leave your details and we'll be in touch shortly
Leave a request
We're already looking forward to it! We'll contact you shortly to clarify the details
Materials for brands
Event agency
Turnkey event agency: how to choose a contractor for your brand
Criteria for choosing an event partner for conferences, launches, corporate parties and gala dinners in Russia, Kazakhstan and Uzbekistan
Read
Promo / Sampling
BTL activations in Central Asia: promo, sampling and supervision
How to launch field campaigns with promo staff, routes, photo reporting and a single quality standard
Read
2026 formats
Corporate events 2026: conferences, gala dinners and New Year events
Which formats companies choose when they need to combine a business task, emotion, team and a measurable result
Read
Retail
POSM and brand zones: how offline communication supports sales
The role of promo stands, brand zones, retail equipment and visual navigation in event and BTL projects
Read
Planning
How to prepare a brief for an event or BTL project: estimate, timing, KPIs
What to include in your request so the agency can estimate the budget, team, venue and a realistic launch plan faster
Read
Eurasia
Regional campaign launch: Moscow, Almaty, Tashkent and active cities
Why local coordinators, a promo database and unified reporting are critical for brands with tasks across several countries
ReadFAQ
Frequently asked questions about POSM
What is POSM?
POSM is the materials and structures at the point of sale: displays, promo stands, brand zones, retail equipment, wobblers, stoppers, pallet displays and packaging.
What do you produce?
Displays, brand zones and promo zones, retail equipment, wobblers and stoppers, pallet displays, promo packaging, uniforms and branded clothing.
Which countries do you work in?
Besson Agency produces and installs POSM in Russia, Kazakhstan and Uzbekistan — through offices in Moscow, Almaty and Tashkent.
Do you handle installation at points of sale?
Yes. We take the full cycle: layout, production, logistics and installation at retail points, with quality control across the print run.
Can I order production only?
Yes. You can order a single element (displays, a brand zone) or the entire POSM package for a campaign.
How is the cost calculated?
The cost depends on the materials, print run, construction complexity, printing, logistics and installation. Send a layout or a brief and we'll prepare an estimate.