Retail chain promo
Promo in retail chains: comprehensive BTL launches with staff, POSM, logistics and chain-wide reporting in Russia, Kazakhstan and Uzbekistan
Service in brief
What we doBesson Agency
Besson Agency runs promo in retail chains in Moscow, Almaty and Tashkent: approvals, staff, POSM, logistics and supervision with a single standard and consolidated per-point reporting
Besson Agency works through a single window: we take on the mechanics, recruiting and training staff, producing materials and POSM, logistics, field supervision and final KPI reporting. The brand gets local teams in Moscow, Almaty and Tashkent and a single quality standard at every stage — from brief to closing documents
What's included
What's includedin the service
We handle either a single task or the full turnkey cycle: mechanics, staff, materials, logistics, field control and reporting
Promo staff
POSM and materials
Logistics
Supervision
Reporting and analytics
When you need it
For which tasks
Sales growth in the chain
Boost sales at specific retail points through promo at the shelf and in the aisle
Listing support
Cement the brand's presence in the chain and hold shelf share through the season
Strong in-store staff
Trained promoters and consultants who know the product and work for conversion
Shift control
Photo report, timings and KPIs for each point — no blind spots in the field
Single point of contact
One contractor for mechanics, staff, materials, POSM, logistics and reporting — without a mess of contractors
Process
How we run the project
- 01Stage
Brief and mechanics
We capture the brand's task, audience, geography, contact points, KPIs and project rules
- 02Stage
Budget and plan
We assemble the budget, timing, areas of responsibility, shift schedule and operational plan
- 03Stage
Team and materials
We recruit and train staff, prepare POSM, uniforms, instructions and checklists
- 04Stage
Delivery and report
We control shifts, collect photo reporting, closing documents and final analytics
Still have questions?
Get in touch — we'll come back to you within 24 hours with an analysis of the task, a budget guide and a proposed next step
Leave a request
Describe the task, city, timing and audience. We'll propose the format, mechanics and team for your project
We are already looking forward to it. We will contact you now to clarify the details
Materials
Related
A selection of materials on events, briefs, scripts, working with audiences, budget and reporting
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ReadFAQ
Frequently asked questions
What's included in the service?
Brief, mechanics, budget, staff, materials, logistics, supervision, photo reporting and final analytics.
Can a project be launched in several cities?
Yes. We bring in local teams and run the project through a single control centre.
What documents are needed for an estimate?
The city, timing, format, number of points or shifts and the brand inputs are enough.
Can I attach tender documents?
Yes. You can attach a brief or tender documents in the form if you already have them.
Do you work with POSM and production?
Yes. For BTL projects we can add POSM, brand zones, uniforms, prizes and materials logistics.
How is quality controlled?
Through checklists, supervision, photo capture, shift reporting and final recommendations.