BAT Uzbekistan
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
Oscar-themed New Year event for BAT Uzbekistan
Besson Agency event case study in Tashkent: an Oscar-themed New Year event for BAT Uzbekistan with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For UZ BAT we organised a corporate event for 350 company employees in the style of the Oscars, turning the evening into a vivid event project with a cinematic atmosphere and a strong show delivery.As part of organising the event we set up an entrance group with a red carpet, created the effect of a star arrival with applause and camera flashes, developed a photo zone in Oscar aesthetics and produced branded statuettes.One of the key elements of the event was the preparation and filming of films featuring the company's employees, which were then shown in the evening's programme and became a central part of the script. An additional highlight of the event was an unusual welcome zone where guests were handed champagne through an art installation with hands appearing from behind a screen.The finale of the corporate event was a vibrant disco for the employees. The case study shows how the script, video production, welcome zone and venue coordination bring a themed corporate party into a cohesive branded programme.
Oscar-themed New Year event
Tashkent, Uzbekistan
350 BAT Uzbekistan employees
Report
Project video
00:00 / 00:00
Project photo
Gallery
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Ways of working
Additional services
New Year corporate party organization
Marketing conference organization
Teambuilding organization
Brand presentation organization
Store opening organization
Immersive show organization
Gala dinner organization
Company anniversary organization
Forum organization
Business event organization
Online event organization
Corporate party organization
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FAQ
Frequently asked questions
How to organise the event project «Oscar-themed New Year event for BAT Uzbekistan» in Tashkent?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the Oscar-themed New Year event format in Tashkent?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Oscar-themed New Year event for BAT Uzbekistan» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Tashkent?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the Oscar-themed New Year event be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Tashkent?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
Oscar-themed New Year event: why the project's geography affects delivery quality
The «Oscar-themed New Year event for BAT Uzbekistan» case study shows that a project in Tashkent requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Oscar-themed New Year event for BAT Uzbekistan» project, the script, mechanics and visual delivery are built around real people: 350 BAT Uzbekistan employees. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Oscar-themed New Year event for BAT Uzbekistan» case study becomes proof of the result, not a formality.