UZ BAT
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
International marketing conference, team building and gala dinner. BAT
Besson Agency event case study in Almaty: an international marketing conference, team building and gala dinner. BAT with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For BAT in Almaty we organised a turnkey international marketing conference as a two-day event project. The team took on the full cycle of organising the event: buying out the hotel, guest logistics, venue preparation, merch and screen production and full event coordination.On the first day we ran a business conference with interactive activities, simultaneous English-to-Russian interpretation and an impressive activation of a branded stele at a key moment of the programme.On the second day we delivered a themed team building of 7 stations, each representing a participating country through national games and sweets. The finale of the project was a gala dinner in the Eternal City with a cover band.The case study shows how logistics, simultaneous interpretation, team building, production and venue coordination help bring an international audience into a managed two-day format.
International marketing conference, team building and gala dinner
Almaty, Kazakhstan
The international team, partners and participants of the BAT conference
Report
Project video
00:00 / 00:00
Project photo
Gallery
Next step
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Ways of working
Additional services
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FAQ
Frequently asked questions
How to organise the event project «International marketing conference, team building and gala dinner. BAT» in Almaty?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the International marketing conference, team building and gala dinner format in Almaty?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «International marketing conference, team building and gala dinner. BAT» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Almaty?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the International marketing conference, team building and gala dinner be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Almaty?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
International marketing conference, team building and gala dinner: why the project's geography affects delivery quality
The «International marketing conference, team building and gala dinner. BAT» case study shows that a project in Almaty requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «International marketing conference, team building and gala dinner. BAT» project, the script, mechanics and visual delivery are built around real people: the international team, partners and participants of the BAT conference. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «International marketing conference, team building and gala dinner. BAT» case study becomes proof of the result, not a formality.