Philip Morris
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
New Year corporate party. Philip Morris
Besson Agency event case study in Almaty: a Philip Morris New Year corporate party with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For Philip Morris in Kazakhstan we organised a New Year corporate party in the concept of «A Midsummer Winter's Dream», turning the event into an atmospheric event project with immersive delivery and a vibrant evening programme.As part of organising the event we designed the hall in the style of a Shakespearean fairy tale, created a striking visual space and enhanced the atmosphere with hostesses in elf costumes and a live immersive performance.The musical part of the evening was accompanied by a cover band with a specially selected repertoire that supported the overall mood of the event. The finale of the corporate event was a bright stage accent with confetti cannons and an energetic dance part.The project showed how the script, décor, show programme and venue coordination help bring a New Year corporate party into a cohesive evening programme for employees.
New Year corporate party
Almaty, Kazakhstan
Philip Morris Kazakhstan employees, partners and guests
Report
Project video
00:00 / 00:00
Project photo
Gallery
Next step
Discuss a project
Leave your contacts — we'll get in touch within 30 minutes and clarify the task, city, timing and project mechanics.
We are already looking forward to it. We will contact you now to clarify the details
Ways of working
Additional services
New Year corporate party organization
Marketing conference organization
Teambuilding organization
Brand presentation organization
Store opening organization
Immersive show organization
Gala dinner organization
Company anniversary organization
Forum organization
Business event organization
Online event organization
Corporate party organization
Didn't find what you need?
Leave a request
Tell us the task, city, timing and format. We'll propose the mechanics, team and a realistic delivery plan.
Leave a request
FAQ
Frequently asked questions
How to organise the event project «Philip Morris New Year corporate party» in Almaty?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the New Year corporate party format in Almaty?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Philip Morris New Year corporate party» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Almaty?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the New Year corporate party be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Almaty?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
New Year corporate party: why the project's geography affects delivery quality
The «Philip Morris New Year corporate party» case study shows that a project in Almaty requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Philip Morris New Year corporate party» project, the script, mechanics and visual delivery are built around real people: Philip Morris Kazakhstan employees, partners and guests. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Philip Morris New Year corporate party» case study becomes proof of the result, not a formality.