Ucell
PROJECT CASE STUDY / EVENT / PRODUCTION / BRAND EXPERIENCE
Ucell New Year corporate party for 1,100 people
Besson Agency event case study in Tashkent: a Ucell New Year corporate party for 1,100 people with clear mechanics, team control, visual delivery and final reporting.
Project summary
About the project
For Ucell we organised a New Year corporate party for 1,100 employees in the largest hall in Central Asia, building a large-scale event with a creative concept, a video project and show dramaturgy. The project was based on the idea of a «Ucell Film Festival» — a corporate event in which the employees became the main heroes of the evening. As part of organising the event we developed the concept, assembled the script mechanic and produced a video project in the format of parodies of famous films, with the Ucell teams themselves playing the actors. The culmination of the event was a grand premiere screening of all the film works and a ceremonial awards ceremony in Oscar aesthetics. The project became not just a festive event but a branded show that united the team, boosted employee engagement and gave the evening a clear dramaturgy.
New Year corporate party
Tashkent, Uzbekistan
1,100 Ucell employees
Report
Project video
00:00 / 00:00
Project photo
Gallery
Next step
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Ways of working
Additional services
New Year corporate party organization
Marketing conference organization
Teambuilding organization
Brand presentation organization
Store opening organization
Immersive show organization
Gala dinner organization
Company anniversary organization
Forum organization
Business event organization
Online event organization
Corporate party organization
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FAQ
Frequently asked questions
How to organise the event project «Ucell New Year corporate party for 1,100 people» in Tashkent?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the New Year corporate party format in Tashkent?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Ucell New Year corporate party for 1,100 people» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Tashkent?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the New Year corporate party be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Tashkent?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
New Year corporate party: why the project's geography affects delivery quality
The «Ucell New Year corporate party for 1,100 people» case study shows that a project in Tashkent requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Ucell New Year corporate party for 1,100 people» project, the script, mechanics and visual delivery are built around real people: 1,100 Ucell employees. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Ucell New Year corporate party for 1,100 people» case study becomes proof of the result, not a formality.