Chery
PROJECT CASE / POSM / RETAIL ZONE
UltraCeuticals: branded retail zone
A Besson Agency POSM case in Tashkent: a branded UltraCeuticals retail zone for the skincare range.
Project summary
About the project
For Chery we organised a car dealership opening in Tashkent as a full-fledged brand event, where the space presentation, guest welcome and visual delivery worked towards a sense of a new stage for the brand in Uzbekistan.The Besson Agency team took on the event production of the opening: developing the scenario logic, preparing the welcome zone, designing the space, coordinating guests, technical support and running the venue on the event day. An important task was to make the launch not a formal ceremony but a carefully assembled experience for clients, partners and brand representatives.As a result, the car dealership opening became a cohesive event with a clear guest route, a strong presentation of the cars, managed timing and ready photo and video materials for Chery's further communication.
Car dealership opening
Tashkent, Uzbekistan
Clients, partners and opening guests
Project photo
Gallery
Ways of working
Additional services
New Year corporate party organization
Marketing conference organization
Teambuilding organization
Brand presentation organization
Store opening organization
Immersive show organization
Gala dinner organization
Company anniversary organization
Forum organization
Business event organization
Online event organization
Corporate party organization
FAQ
Frequently asked questions
How to organise the event project «Chery: car dealership opening» in Tashkent?
Besson Agency starts with the brand's task, then assembles the format, venue, script, production, team and timing control.
Which venue suits the Car dealership opening format in Tashkent?
The venue is chosen by capacity, guest logistics, technical capabilities, scenographic zones and the brand's visual level.
What's included in the production of the «Chery: car dealership opening» project?
Production includes the stage, light, sound, screens, décor, branded zones, technical staff and build timing.
How does Besson control contractors and timing in Tashkent?
The project is run through timing, areas of responsibility, on-site coordination, technical checklists and a single communication channel.
Can the Car dealership opening be adapted to a different audience?
Yes. The script, activities, hosts, visuals and communication are adapted to employees, partners, dealers, press or VIP guests.
What materials does the client receive after the event project in Tashkent?
The client receives a photo and video report, closing documents, a final summary, KPI capture and recommendations for future events.
Materials
Related
Event GEO
Car dealership opening: why the project's geography affects delivery quality
The «Chery: car dealership opening» case study shows that a project in Tashkent requires not a generic presentation but a precise link between the brand's task, the local team, venue, timing and reporting.
Production
What's resolved before the event day
Besson Agency fixes the areas of responsibility, contractors, team and control format in advance. So event organisation, marketing conference organisation, team building organisation and gala dinner organisation don't turn into a set of scattered last-minute actions.
Audience
Why the project's audience matters more than a nice format description
For the «Chery: car dealership opening» project, the script, mechanics and visual delivery are built around real people: clients, partners and opening guests. That way the project works not only in the report but in the moment of contact.
Report
Reporting begins at the project planning stage
Photos, video, KPIs, statuses, closing documents and conclusions must be designed before launch. Then the final report on the «Chery: car dealership opening» case study becomes proof of the result, not a formality.