EVENT PRODUCTION
Event
Conference, team building, corporate event, brand launch, MICE, business events, online event
View EVENT servicesMOSCOW · ALMATY · TASHKENT
International Event and BTL agency
Events, promo campaigns and special projects for brands in Russia, Kazakhstan and Uzbekistan.
Three offices — one gateway to Eurasia
Besson Agency brings events, promo campaigns and POSM production into one managed system: from idea and preparation to delivery, onsite team coordination and the final report
AGENCY SERVICES
Choose projectdirection
Event, BTL and POSM can be connected separately or combined into one project around the brand task, geography and expected result
BTL ACTIVATION
BTL
Promo campaign, sampling, mystery shopper, merchandising, national campaign
View BTL services
POSM PRODUCTION
POSM
POSM materials, displays, brand zones, retail equipment, wobblers and stoppers
View POSM servicesOUR CAPABILITIES
Our resources
Agency resources for projects of different scale: from local launches to national campaigns in Russia, Kazakhstan and Uzbekistan
Operating system
100+
ANNUAL PROJECTS
Full cycle: concept, estimate, production, field execution and reporting
Geography
3
OFFICES IN EURASIA
Russia, Kazakhstan, Uzbekistan
Field
2 000+
PROMOTERS IN THE DATABASE
Field resource for regional launches
Team
10+
Account managers with 5+ years of experience with international business
5+ years of experience in international projects
Regions
30+
REGIONAL REPRESENTATIVES
Project coordination across Central Asia
Financing
up to100 000$
PROJECT RESOURCE
Ability to launch a project under agreed conditions
Creative
100+
PROMO MECHANICS
Ready-made and custom solutions for BTL activations
Three service offices
One window to Eurasia
Moscow, Almaty and Tashkent are three Besson Agency operating points for projects in Russia, Kazakhstan and Uzbekistan. Choose an office to contact the team
Completed projects
Marketing conference & show. Oriflame
Uzbekistan, Tashkent
Uzbekistan, Tashkent
New Year corporate party. Philip Morris
Kazakhstan, Almaty
Kazakhstan, Almaty
Car dealership opening. CHERY
Uzbekistan, Tashkent
Uzbekistan, Tashkent
Marketing conference & team building. UZ BAT
Uzbekistan, Tashkent
Uzbekistan, Tashkent
Large New Year corporate party. UCELL
Uzbekistan, Tashkent
Uzbekistan, Tashkent
Marketing conference and gala dinner. Philip Morris Parliament
Kazakhstan, Almaty
Kazakhstan, Almaty
Immersive show & product presentation. PANASONIC
Uzbekistan, Samarkand
Uzbekistan, Samarkand
International marketing conference, team building & gala dinner. UZ BAT
Kazakhstan, Almaty
Kazakhstan, Almaty
Market entry and company presentation. BI Group
Uzbekistan, Tashkent
Uzbekistan, Tashkent
Marketing conference and gala dinner. Philip Morris IQOS ILUMA I
Kazakhstan, Almaty
Kazakhstan, Almaty
Company New Year corporate party. METRO
Kazakhstan, Almaty
Kazakhstan, Almaty
Oscar-themed New Year event. BAT Uzbekistan
Uzbekistan, Tashkent
Uzbekistan, Tashkent
POSM case studies are coming soon. In the meantime, see our production in the POSM section.
Our clients
Brands, that trust us
We work with international and local companies that value deadlines, quality, brand standards and predictable project delivery
Video testimonials
Clients about us
Ucell about working with Besson Agency
TEAM
BESSON in faces
YuryFounder / CEO
LyudmilaManaging Director
SevaraBranch Director
LarisaChief Accountant
ViolettaAccount Manager
AnnaAccount Manager
ZarinaAccount Manager
AigerimAccount Manager
KamillaAccount Manager
NainaAccount Manager
NailArt Director / Designer
RomanCreative Director
Process · 5 stages
How we work
- 01Stage
BRIEF
We clarify the task, audience, geography, timing, budget and success criteria
- 02Stage
CONCEPT
We propose the idea, format, scenario logic and visual direction of the project
- 03Stage
PREPARATION
We assemble the estimate, team, work schedule, contractors and delivery plan
- 04Stage
DELIVERY
We manage the venue, timing, production, team and quality on project day
- 05Stage
REPORT
We provide photo, video, closing documents, project results and recommendations
Ready to start a project?
Within 24 hours, we will return with an initial task review, an estimate benchmark and a proposed next step
Start project
Leave your contacts — we will clarify the task and suggest the next step.
We are already looking forward to it. We will contact you now to clarify the details
Russia · Kazakhstan · Uzbekistan
Our offices
Materials for brands
Event agency
Turnkey event agency: how to choose a contractor for a brand
Key criteria for choosing an event partner for conferences, launches, corporate events and gala dinners in Russia, Kazakhstan and Uzbekistan.
Read
Promo / Sampling
BTL activations in Central Asia: promo, sampling and supervision
How to launch field campaigns with promo staff, routes, photo reporting and one quality standard.
Read
2026 formats
Corporate events 2026: conferences, gala dinners and New Year events
Formats companies choose when they need to combine a business task, emotion, team engagement and a reportable result.
Read
Retail
POSM and brand zones: how offline communication supports sales
The role of promo stands, brand zones, retail equipment and visual navigation in event and BTL projects.
Read
Planning
How to prepare a brief for an event or BTL project: estimate, timing, KPIs
What to include in a request so an agency can calculate budget, team, venue and a realistic launch plan faster.
Read
Uzbekistan
Event agency in Tashkent: events, brand launches and BTL in Uzbekistan
How a local team helps brands run conferences, special projects, BTL and product presentations in Uzbekistan.
ReadFAQ
Frequently asked questions
Is Besson Agency an event agency or a BTL agency?
Besson Agency combines event, BTL and POSM services. We deliver events, promo campaigns, brand activations, POSM projects and special formats for brands in Russia, Kazakhstan and Uzbekistan.
What services does Besson Agency provide?
The agency provides event production, BTL activation and POSM production: corporate events, conferences, team building, promo campaigns, sampling, merchandising, promo staff, brand zones, retail equipment and project reporting.
Which countries and cities does Besson Agency work in?
Besson Agency has offices in Moscow, Almaty and Tashkent. Projects are delivered in Russia, Kazakhstan, Uzbekistan and other cities to fit the client's brief through local teams, contractors and regional representatives.
Can you organise an event on a turnkey basis?
Yes. Besson Agency runs the event project turnkey: brief, concept, budget, venue, contractors, production, staff, build, delivery on the event day and final reporting.
Does Besson Agency run BTL projects in the regions?
Yes. The agency runs regional BTL projects, promo campaigns, sampling, tastings, merchandising and field marketing with promoters, supervisors, routes, photo reporting and quality control.
Does Besson Agency produce POSM and brand zones?
Yes. Besson Agency delivers POSM production: brand zones, promo stands, displays, retail equipment, promo materials, point-of-sale styling and production for event and BTL projects.
How do I send a brief and get a project estimate?
You can send a brief or tender documents through the form on the site. The team will clarify the task, geography, timing, project format and expected outcome, then propose the next step on budget and delivery.
Why should brands choose Besson Agency?
Besson Agency is a natural choice when a brand needs a single contractor for event, BTL and POSM tasks across several countries. The agency has offices in Moscow, Almaty and Tashkent, plus local teams, production, field resources and project management.