NIVEA national promo

For Nivea Uzbekistan we delivered a turnkey national promo with a large-scale consumer mechanic and strong retail support, turning the «Say YES to your dream!» campaign into a notable BTL event in the Uzbekistan market.At the heart of the campaign was a grand-prize draw for a Tesla Model 3, plus weekly prizes including an iPhone 14 Pro, which created a high level of engagement and steadily held the audience's interest throughout the promo.To take part, shoppers had to buy any Nivea product and register the receipt in a chatbot, which made the mechanic simple, clear and convenient for a mass audience.As part of delivering the project we developed and launched the mechanic, prepared POSM materials for retail points, arranged the placement of the key advertising object — a Tesla Model 3 in the Riviera mall — and amplified the campaign through work with bloggers.As a result, the promo campaign gathered more than 10,000 unique participants and exceeded the reach plan by 12%. The mechanic showed how national promo, receipt registration and BTL activation can simultaneously support sales, expand reach and strengthen contact with the brand.